Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  MY 2010 BMW 135i Coupe - 2010 BMW 1-Series
  By jmlbmw - November 7 - 1:00 am

  This is my 4th BMW since 2001 and by far my least favorite. This is due to the fact that it took a year to get my car running properly. There are major issues with the fuel pump and turbos that require either software upgrades or complete replacement. There are 2 class action lawsuits dealing with this issue which has caused the value of my car to drop over 10 grand in just 1 year. I also had multiple paint issues that have finally been made right and my car now looks like it should have at delivery a year ago. I blame the dealership for this and for not standing behind the car in the beginning. Its too bad that not all BMW dealerships are created equal. Also, the fuel mileage is poor!

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  Love it! - 2011 BMW X5
  By Shane - November 6 - 2:00 am

  Love it love it love it! I bought it with the M sport package, what a difference in looks and sound!

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  VROOM! - 2009 BMW 3-Series
  By DieselNorthernNJ - November 6 - 2:00 am

  Im a car junkie. Been through 4 cars in the past 3 years. 07 328xi, 09 328i manual (CPO), 09 G37x (the 328i manual annoyed me - radio was whacked out without a fix supposedly, so tried Japanese) and now 09 CPO 335d. I missed the engineering of a BMW and when I saw this 335d CPO, I had to try it. The itch hit me after the test drive and I bought it. The car is incredible. Power and efficiency amazing. Low end torque so fun, but its even better to go 60 mph and then floor it. Gets to 100 mph in a snap. Hitting the turns and winding roads feels so much better in this car than the G37X. Getting about 32 mpg in mixed driving. The engine growl - a muscle car in disguise!

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  The Ultimate Driving Machine - 2011 BMW 3-Series
  By Ed - November 6 - 2:00 am

  After driving this car Ill never buy anything but a BMW. I see why its called the ultimate driving machine. This car is such a joy to drive, its good on gas and has more features than every previous car Ive ever owned put together. Every week I would find a new feature I didnt know it had. The salesman should learn more about them, he knew nothing. I could sell this car to anyone that can afford the payment.

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  Awesome car - 1999 BMW 5-Series
  By Vince - November 2 - 2:00 am

  Awesome car. One of my favorite cars that I own and I have owned many. Great family car to pick up kids from school and fun to drive after hours

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  Smooth and Powerful Convertible! - 2007 BMW 6-Series
  By GregB - November 2 - 2:00 am

  I bought the convertible three weeks ago and after 1500 miles I have to say that this is one sweet and powerful performance machine. Around the city, the gearing and torque make the ride seamless, and on the highway the car has a blacktop-eating ride that wants to run much faster than the law allows. Very happy with my CPO purchase - the car had depreciated $50K+ in three years, so with the extended CPO warranty to 100K miles and with BMW NA including free no-cost maintenance out to 100K miles as a sales incentive, it also fits the bill from a value standpoint. sweet convertible that gets many a look

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  Great Car for the Driving Enthusiast! - 2011 BMW 1-Series
  By GUNDY70 - November 2 - 2:00 am

  I test drove the 128i coupe about a month and a half ago and I loved it from the moment I took my place behind the wheel and could not resist the temptation that I ordered one, which arrived 3 days ago. Essentially, this vehicle is a 328i with less weight, 50/50 balance, and a new frame. From a drivers perspective the car is amazing - responsive steering, grippy brakes and handling, and a luxurious. I have the M sports package which gives it better handling and acceleration. Truly UDMachine!

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  Realistic Review - 2007 BMW 5-Series
  By Autoluver - November 2 - 2:00 am

  I bought it cpo with 21,000 miles on it about a year ago I have the awesome extended warranty which was one of the final selling points for me. I have had a few small issues and BMW has fixed them on the spot no questions asked. The best thing about this car is driving it if you want a sports car but want four doors and some room this is your car . Handling is exceptional. It is so much fun to drive plus 32 mpg highway. The quality on the interior is good. I am 6,1 and a decent size guy I still have a little room left over. Cup holders awful everyone says it but hey its really the only thing bad I can say about it. I like the idrive. Radio is not bad. Buy one with the warranty you will luv it!

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  WOW - 2011 BMW 3-Series
  By Mike in LA - November 1 - 2:00 am

  I replaced my 2008 328i with a 2011 335d, which I picked up five days ago. When it comes to raw power, this car makes my old 328i seem like a Pirus. The manual says to keep the RPM below 3500 during the first 1200 miles, but this car wants to take off. It doesnt take much of a push on the accelerator to kick in the turbo and pop you head back, and your up to 80!

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  By far the Best Sedan Ive ever owned - 2000 BMW 5-Series
  By in2Art-n-Film - October 31 - 2:00 am

  Im a 60 year-old high performance car guy. Ive had Hot Rods, sports cars, Mercedes (500SL), BMWs & Porsches (including a wicked 914 w/a 400 HP 350 Chevy V8), you get the picture. Our 2000 528i is the most reliable & fun to drive sedan Ive ever owned. Im 64" & 220 lbs & this is so much more comfortable than any of our past Mercedes or BMWs. Excellent handling quick & nimble great gas mileage ideal for long trips. Never get tired of driving it. Huge trunk & way more practical than a cumbersome 7 series. My wife, kids & grandkids are tall & theres plenty of room in back for 3 passengers. This is a fantastic car. In a 100K miles Ive only replaced tires, brakes & an alternator!