Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  One of the Best Cars Ever Made!!! - 1998 BMW 3-Series
  By average_dude - March 1 - 2:18 pm

  I have had this car a long time now, and I am still amazed at how great it feels to be in it. I love the feel of the road and the sound of the sweet audio from the premium sound system in the car. It is super quick when I need it to be. And it is great on gas. I have only changed the alternator and done the regular mantinence since it was new. The space in the back seat is a little light. But, If I were a parent of 3 kids and needed a great second car, this would be it. I think the car looks so classy and screems traditional BMW style. It is the benchmark by which I will measure all future cars. It looks especially good in Alpine White. Its one to drive before you die. Own one if you can.

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  Best Bimmer Ever - 2009 BMW X6
  By doctorevil1 - February 28 - 9:56 pm

  Have driven many BMWs, Porsches, etc. This is the best combo of sport, fun, function, power, looks, and exclusivity. Practical? I coach baseball and this car handles all my gear. Having had many sport sedans includeing 535, 335, etc, somehow this car handles better and feels more aggressive. Ride is comfy, but torque and turn-in are there when you want some. Cabin is like a 7 series, the environment is truly sublime on a freezing day within about 30 seconds of ignition.

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  Great Car - 2007 BMW 5-Series
  By rsochaj - February 27 - 6:32 pm

  I bought the car special order from Germany with a 6 speed manual. The car has been exactly what Ive been expecting, sporty, spacious and with all the luxury you expect with a BMW. The car has been exceptionally reliable with 60k miles without any mechanical or electrical issues. I only wish NA would have the choice for a M5 6 spd Wagon. I am quite sad to see the wagon discontinued when the GT model came to Canada. The car is a perfect family mover.

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  great car!!! - 2007 BMW 3-Series
  By socalarlen - February 26 - 5:09 am

  I bought mine SPO a year ago and it is still under warranty. I understand the big gripe on BMWs is cost of maintenance as they age. Since mine is newer and I havent owned if for long, I cant comment on that. However, I read below that the sunroof makes noise? No such thing. The car is a joy to drive, it is relatively economical, it works well on regular 87 fuel, workmanship and materials are great quality, it hugs the road and loves to fly, and is very quiet and comfortable to drive. Im not a big guy (58") so it is roomy enough for me. If youre big, you may want to opt for 5-series. Ive driven it at just over 110 mph going from San Diego to Vegas and it sticks to the road like glue.

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  Seven years young and still superb ... - 2004 BMW X5
  By pasomike - February 26 - 12:53 am

  Other than no lumbar support ... this is and has been an awesome machine to drive. I purchased it new in January 04 ... now have 165,000 miles and it rides the same as the day I bought it! I have driven cross country (CA to NY and return) four times and have visited almost every state. I service it as scheduled and have had routine problems ... brakes once, front boots, a faulty thermostat when new and a broken brake light. I do have to add one quart of oil between each oil change ... I drive long high speed miles and the engine runs hot I have been told. Since the 1 qt has stayed consistent ... and no engine problems, Im good. Im onto to 300,000 miles!

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  One fine auto. - 2008 BMW 5-Series
  By jpcoregon - February 23 - 8:36 pm

  I bought the 2008 535i certified, including the maint. program to 100K miles 10/08. Outside of the horrendous experience with the lack of honesty and integrity of the BMW dealer, the car is superb. Too bad the certified program still makes one visit a BMW dealership. The cars comfort, ability to handle as well as its outright performance is just plain fun. I quickly dumped the run-flats on this Sport model and bought high end Michelin UHP tires. The difference is a better ride and performance all the way around. Huge lack of space for change, eyeglasses and little things. Cupholders are poor, but one forgets as this thing gets up and runs.

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  Really fun to drive - 2011 BMW 1-Series
  By kyletran - February 22 - 8:05 pm

  Nothing to complain about this car, it put a smile on my face every time i step on the gas pedal, love how it perform.

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  The best car I have ever owned - 2008 BMW 3-Series
  By dave346 - February 21 - 5:25 pm

  This is the best car I have ever owned. The handling is better than any car I have ever driven. Great gas mileage. Very reliable. Powerful smooth engine. Fun and safe car. I understand why this is the benchmark.

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  The Ultimate driving machine - 2011 BMW 3-Series
  By qali - February 20 - 3:54 pm

  Just picked up a new 2011 automatic Space Grey auto with premium sound, premium package. First the negatives. BMW removed the ashtray and the accompanying charger/socket and replaced it with an open cavity. Not sure if I liked that idea as now all the junk/coins etc are visible. The car looks and feels oozing with performance and luxury.

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  Amazing car - 1996 BMW 3-Series
  By bmw_fanatic - February 19 - 9:41 am

  This car is absolutely amazing. Ive owned this car since 90,000 miles and have used it as a daily commuter, ALL seasons. It has 260,000+ miles on it now and it still runs great. This interior is in great condition and the leather looks amazing and wont just deteriorate on you. The exterior is still in good shape, although rust is beginning to start under the doors. The engine ticks a little bit now as well. Besides that the engine still roars like shes new and I couldnt be happier with this vehicle.