Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  home link problems - 2011 BMW 5-Series
  By njoylife - May 31 - 11:49 pm

  i just purchased the new bmw 5 328i it a great car. its a show stopper this is my second bmw in three years. but this is the hardest car to program the homelink pls tell me why.ive played with this. trying to program for 4hrs please tell me what im doing wrong

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  Best bang for your buck. - 2006 BMW 6-Series
  By sigma95 - May 29 - 12:21 am

  First of all, you have to know what the 6-series is and is not. It is not a canyon-carver w/ its porcine weight, but a GT rocket ship most comfortable near three-digit speeds on open road. Its the 2nd most depreciating car on the market, so if you find a good used example, snatch it up quick and thank the previous owner for taking the full brunt of depreciation. No problems and smooth. No car for this $ gets the nods, 2nd looks, thumbs ups, and in one case actual cheers, for its mere presence. If youre a DIYer, get on bimmerfest and learn the easy maintenance steps and save even more $. Note: 0-60 is nothing remarkable. 60 - 120 is absolutely frightening.

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  Quick, nimble, refined and GREAT highway mileage - 2011 BMW 5-Series
  By tommymight - May 25 - 8:49 pm

  I traded in my tired gas hog 2009 Tribeca for a 535 x drive all wheel automatic. I have put 1500 miles on the 535 in three weeks and it is a true BMW. Quiet, smooth, solid acceleration and rock solid handling. The iDrive still has about 300 functions I have yet to figure out and while it is better than the older iDrive systems its still recommended ONLY for the truly computer literate. I am amazed by the mileage. 33 mpg on the highway is common so far. I do worry about the "run flat" tires and am thinking about buying a spare tire for long trips. 50 miles on a flat run flat will still screw over a trip quick.

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  My 3rd X5 SAV - 2011 BMW X5
  By dborlando1 - May 23 - 4:30 pm

  (Previously leased a 2003 X5 and 2008 X5 4.8i). By far, this is my favorite X5, except for the inferior premium sound system compared to my 2008 X5. Improved NAV system, but takes getting used to. Cargo space is decent. Fuel economy at 13.5 MPG average is unacceptable. Although the 8-speed automatic transmission is smooth, lower engine acceleration for city driving is annoying sluggish. Great back-up camera that shows actual image of vehicle from above and in the rear.

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  Personal fun machine. - 2012 BMW 1-Series
  By wagonguy1 - May 23 - 12:19 pm

  Ok, this car is pure fun, but in full disclosure I still have a luxury station wagon in the garage for guests and trips to Costco. Yes to celebrate my mid life and the fact that kid is out of the house I felt a red convertible with red interior would be a a great way to usher in this new phase in life. The car is fun, interior refined, the deep purr of the inline six is amazingly satisfying. Its everything a BMW is supposed to be. I do live in Florida and I drive it Miami-style: Top down, windows up and A/C at full blast. It gets stares, its respectable at the stoplight and its quick and nimble in traffic.

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  The most fun you can have with four wheels - 2011 BMW 3-Series
  By gruderian - May 21 - 8:16 pm

  This is almost the perfect driving machine. It is the first car since my new 1970 modified Corvette I actually take out for a drive just for the fun of it. This car is engineering perfection. Easy to drive under any conditions and easy to live with on a day by day basis. Gets unbelievable gas mileage for what it is: 19.2, all city, break-in, stop and go dirving 24, combined, varying rpm 2000 to 4000 for break-in. Seats are more comfortable by a long shot than those in my 2008 550i. Heater/ air conditioner works much better that 550i. No I-drive, a vast improvement. The drive by wire is a vast improvement over the 550i which always reminded me control was a request, not an order.

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  Expensive but reliable - 2008 BMW 3-Series
  By del21 - May 19 - 10:37 am

  I bought this car in October 2007 with 2 miles on it. I have had it to the shop 1 time for a stero fuse that went back and was replaced under the warrant. I replaced the run flat tires with regular tires ($70 dollar Pirellis from Discount Tire) and it made no change in its performance, "repeat, no change in performance after i had run the original tires on Nitrogen for 39000 miles. Nitrogen makes the difference in tires, trust me. The car now has 53000 miles and it still runs great. The only notable annoyance it that the timing clicks and has clicked since about 8000 miles but it is of no harm to the engine. I get the oil changed once a year for about $80, not at the dealership. Great car.

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  "TOP GUN BMW" - 2004 BMW 7-Series
  By skala57 - May 13 - 3:00 pm

  I bought this car used 2 year ago with about 45k on the clock. Since then Ive done regular maintanance, nothing else. This car has been solid as a rock. Best BMW ive ever owned and Ive owned a lot of them. IDRIVE is not that hard to get, works like a charm when you know how to use it. Navi is great and all electronics are up to par. Ive tried Lexus, Infiniti, audi and benz, and the only close thing to the Bmw is the Audi. The Idrive is just the same as the MMI in Audi and the Benz version. They all have there quarks. The Lexus is even worse and less intuitive. All I can say is so far Ive been overly impressed with this Bavarian Auto. Handles like a little car in a big body. A+++++

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  My snow car is a fun car - 2011 BMW X6
  By guitar39 - May 11 - 1:55 pm

  Ive had MGs, TR-3, Barracudas, BMW m-coupe, Tesla Roadster Sport -- and none are more fun than the BMW X-6. It rides absolutely flat and smooth (the computer reads and regulates the shocks in microseconds), torque-vectoring kicks the rear end around coming out of a corner, and the performance is exciting. It also gets me home up 2000 feet in five miles, around 42 turns, in 4 inches of snow. It will outdrive any SUV including Porsche. When I ran it in an autocross (nobody autocrosses SUVs) I won my class and came in 26th overall -- on snow tires. Dont believe any of the junk you read about this car. Its brilliant.

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  Buy one if you can afford it. (update) - 2011 BMW X5
  By gregvdv - May 11 - 10:05 am

  I now have 3000 miles on my X5 and after 2 months of driving it gets better every time I climb in the perforated, multi contoured, air conditioned, heated, and massage chair seats. My only real complaint is the sound of the stereo. I upgraded for the premium sound but after having the Logic 7 stereo in my 650, this one sounds low grade. Most of the sound comes from the speaker on the dash board even though Ive changed the sound settings over and over to try to get a more balance sound out of it. All other options and aspects of this vehicle have been outstanding so far. Even my 19 year old son likes driving it.