Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  BMW Gone down hill :( - 2007 BMW 3-Series
  By lcosta2 - March 6 - 7:22 am

  My 3rd bmw 97"328 and a 99"m3 and previous 07" 328xi 6sp got it from bmw dealership with 67k one owner , changed the oil every 5k baby the car thats just how i m. Car was great until it hit 80k first the electric water pump $1300 and got me and my 2year old on the side of the freeway very dangerous on my opinion called bmw they tell me its a common thing ok... a month later the low warning oil light comes on " head gasket cover leaking oil $1100 call bmw reply again its a common thing 2 weeks later the tesion pully $400" shocks $700 bmw again its a common thing. . Seriuos if its a common thing shouldnt it be recalls.. ps also this parts should not be regular maintenance parts .

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  Would not purchase another BMW - 2006 BMW 3-Series
  By h13cyl - March 5 - 3:09 pm

  In 2006 I purchase a new 325I. Have own many different type of cars and none have disappointed like this 2006 325I. Here is the history of the money pit In 2006 I purchase a new 325I. The bad head replaced, valve cover-broken bolts, door handle sticking, water pump, rear window replaced because of faulty defogger grid , rear windows sometime work, starter motor, ignition coils, less than 90k on my car. No more than a money pit. The Good fun to drive.

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  Great - 1998 BMW 3-Series
  By zapban - March 1 - 9:34 pm

  This is actually my first car, and I love it. Its fun, and has been reliable. The car is quick, and can corner great. The only bad thing is the cup holder, which is the only thing in suggested improvements. The bits are a bit expensive, such as the dash lights. This isnt just great because its my first car, one of the cars in the house is much faster and is for wheel drive. Not a whole not of trunk space, but I can fit my guitar in it, and really anything I need to fit in it. The back seats also lack a bit of leg room. Nothing I can say is bad about this car, so I do recommend this.

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  The life of your car is dependent upon the way you maintain it. - 2006 BMW 3-Series
  By jatoops - March 1 - 1:01 pm

  Ive never read so many poor reviews on a vehicle that was the World Car of the Year for 2006 (its first year of production). I used to be a BMW service employee at Bill Jacobs BMW of Naperville. I saw countless 06 325is and 330is. Shockingly, the customers who performed recommended services at the right times rarely had complaints regarding the 3s reliability, and since returned to buy newer models. BMWs arent made to be run into the ground by drivers who have zero regard for taking care of their car. Ive loyally taken care of my car. Its 8 years old with 82,000 miles and all Ive replaced unexpectedly is a taillight bulb. Take care of your cars, youll be amazed at the difference.

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  2002 BMW 325i - 2002 BMW 3-Series
  By mikhiett - March 1 - 9:58 am

  I have owned my car for 1 year, 2 months now. I have Oriental Blue paint, black tinted windows, gray leather interior, and 17" optional rims. Automatic M/S transmission. Xenon headlights that light up the entire road. Excellent gas mileage. This car accelerates fast, looks good, sounds good, and has been very reliable with 126k miles. I bought this car with 116k miles. I changed the oil with a special Belgium imported synthetic oil 10k ago. The only expenses I have had are 4 new tires, control arm bushing, valve cover gasket, coolant hose, and fuel pump relay all total cost under $1500 including tire price, parts, and shop labor. This car is definitely a keeper.

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  2004 BMW X3 3.0 - 2004 BMW X3
  By kti1 - February 26 - 7:18 pm

  This car is amazing! The awd makes it simply impossible to loose control in the rain, the steering is a blast. The 3.0 has plenty of power and gets great gas mileage for an AWD SAV. 6 cd changer, panoramic roof, heated seats, leather, steering controls, navigation, the incredible amount of air bags that are standard! Everyone complaining about the expense is moronic, youre driving a bmw, not a toyota or honda. So far all i had to do was a couple of hoses, tires ect. You do pay more than a rav4 or crv, but then again theres a reason you bought this car! Currently at 134k miles and still drives like new! Driving this baby into the ground

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  fun but expensive to drive - 2005 BMW 3-Series
  By agcanada - February 24 - 6:12 pm

  The Germans know how to make a great driving car. The combination of ride and handling, performance and comfort has been elusive for North American and Asian car manufacturers alike - but the Germans have been doing it for years. I bought my 2005 330Ci M Sport used in 2013 with under 40K miles to replace my 2001 Porsche Boxster (also with 40K miles) because I needed a back seat for my kids in my summer daily driver. Having owned a BMW before, I knew I was getting into a high-maintenance car. In my experience, these cars cost more to run than modern Porsches. Be prepared to buy the parts and do the work yourself, or pay big labour bills.

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  Last of N/A Inline Sixes - 2013 BMW 1-Series
  By 71boattail - February 21 - 12:23 pm

  After test driving many coupes in the $30-$40K range, I drove the 128i on a whim thinking I would check it off the list and move on. After driving it however, I pulled out the checkbook. There are cars with more power and better styling, but I couldnt find any that had the combination of performance, handling and quality for the money.

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  Amazing Drive..Erognomically just ok - 2011 BMW 3-Series
  By khiladi - February 16 - 9:31 am

  see below

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  Reliability Problems All Around - 2007 BMW X5
  By mcclsha - February 14 - 10:52 pm

  Absolutely love my X5. However, I cannot hold myself to loving something that costs me $1,500 every time it goes into the shop. From having the VANOS solenoids replaced, the alternator, the oil reservoir, and the water pump. The transmission seems to be going out and my panoramic sunroof no longer works. I purchased last year used for $27k. Words of advise, if you purchase and X5, buy the warranty, and get rid of it when the warranty expires. Im thinking of moving into a Range Rover Sport.