Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Incredible Little Car - 2013 BMW 1-Series
  By socalh2oskier - March 24 - 12:14 am

  This 135i convertible with M Sport package is one of the most---no, make that THE MOST FUN--car I have ever owned, and I have owned many, including Jaguars, Corvettes, and Porsches, to name a few. Fantastic engine pulls strong from a dead stop to 7k rpms. DCT transmission is a blast. Handling is sharp. This thing scoots around like a Miata on steroids. The only thing I dislike about this car are the run-flat tires, which I switched out after one week for some non-run-flat Michelins--this immediately improved the ride tremendously. I think this may be the best car BMW makes.

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  Confidence in the Passing Lane - 2012 BMW X5
  By ponch - March 23 - 9:00 pm

  On the highway, in the passing laneÂ….this is where the BMW X5 sets itself apart. It holds the lane so well and it WANTSto go fast. It is so comfortable on a long trip home from the ski slopes, you look at other vehicles that you pass from the far left lane and think to yourselfÂ…"Gosh, Im sorry youre not driving this" Its not about the emblem, its about the strength and soul under the hood. This all sounds a bit melodramatic, but see for yourselfÂ…compare an X5 to a Lexus GXÂ…it is no contest.

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  Handles like a Hippo on Stilts - 2011 BMW 5-Series
  By burnrub - March 17 - 2:52 pm

  I upgraded from a 335 to the 535 cuz I wanted a bigger car. The transmission failed in the 1st month and they had to do a complete rebuild, which cost @ $3,000. The car is pretty fast, but unfortunately, it exhibits way to much body roll and modest curves have to be eased into. The interior quality is top-notch, if a bit bland. Also, BMW will nickle and dime you for pretty basic features on a luxury car. There are better cars out there. Choose Wisely.

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  Customer service - 2012 BMW 3-Series
  By kevcola11 - March 14 - 7:19 am

  The best thing about my wifes new 3series is that she owns one now instead of her old Audi. The customer service at Russell BMW was the best, thanks to Ben Edwards & Larry cash my wifes car is very nice & new, she looks good in it, shes very happy.

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  Not For Everyone, But Great Car For Me - 2014 BMW X1
  By steve_in_tx - March 12 - 3:25 pm

  Drives like a sports sedan but relatively roomy in terms of headroom and (to a lesser degree) elbow room. Im a bigger guy (61" and about 240), and I bought this as a compromise between the 3 series, which I felt was a little more low-slung than I like, and the X3, which felt relatively boat-like. Bonus: not only do I prefer the X1 to those two vehicles, but it is about $10K cheaper when similarly equipped.

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  Run Flat Tires will Fail - 2012 BMW 5-Series
  By ptfive - March 10 - 9:34 pm

  2012 BMW 550, low miles but already 5 run flat tires have failed on me. Sidewalls splitting - effectively destroying tire. The left front tire has been replaced THREE times. Unfortunately BMW does not stock these tires, so when it falls apart your car will be in shop 5-7 days while they order new tire. Motorwerks in Minneapolis does not have any loaner cars when this happens, so consider your BMW a $70,000 bus pass. YOU WILL BE TAKING THE BUS A LOT. Not a fan of run flats - what are you supposed to do when the sidewall splits and you are 1000 miles from home in the middle-of-nowhere? . Give me a spare BMW!!!

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  550i-The Ultimate Driving Machine - 2007 BMW 5-Series
  By ck1246 - March 10 - 1:59 pm

  Bought the car used with 39k miles. It is a nicely refined German beast. Super fast and equally comfortable. But you must pay the cost to own such a machine. The 550i takes 8 1/2 quarts of full synthetic, which will run you around 110 bucks at the dealer. Breaks and tires are not cheap on the vehicle. I paid 800 bucks for the front two break pads/rotors. Had an electronic issue with the transmission at about 70k miles but the dealership covered it. If you are prepared to shell out money to maintain it, then I think you will enjoy this car. It is a dream to drive and the i-drive is easy to use although finicky at times. The dealership has been great and supply a new loaner free every time.

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  It will get you there, but wont bring you back! - 2006 BMW 7-Series
  By foreigngirl - March 10 - 12:15 pm

  My 2006 BMW 750LI I shif the gear into Drive, it will automaticaly shifs to Park, I shift to Reverse it automatically shifs to Park, it will not let you drive off, it give me a message, drive moderelty, I have sat in parking lots and gas stations for 30 min to an hour before I was able to shift it into Drive, and drive away. Ive had BMW Mech. look at it and they say faulty codes come us and they cleared them, had a 2nd Mec. they said the same thing. A month latter its stats up agin. Is any one else having this issues and how to repair it?

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  A little bit of luxury! - 2014 BMW 3-Series
  By steve_wojcicki - March 7 - 2:14 pm

  This is my first luxury car and what a great feeling. No squeaks, bumps or noises, just silence. AWD is the way to go, especially in New England. On the I purchased the car and took it home, there was a big snow storm happening. The car drove great and when right thru 10" of new snow right into the garage without trying hard! Great!

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  Good luck if you have to TOW or Service it. - 2013 BMW 5-Series
  By greenwichct1 - March 6 - 12:26 pm

  I drove over a rock and had to have the car towed to the BMW in Port Chester, NY. It took visits from 3 tow trucks to finally get one that would crawl underneath the car to put it in neutral when off. The guy told me he would never do that if I had broken down on the highway. BMW assist was clueless. Car needed a muffler which took 10 days for BMW service Port Chester to get it from Germany. Then they decided it needed another muffler part which was backordered 2 months! In all it would be 2.5 months to fix a muffler! They couldnt care less about the inconvenience to me.