Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  The Ultimate Sports Sedan Bar None!!! - 2008 BMW 3-Series
  By Mel - November 16 - 7:30 pm

  I wanted a sports coupe but needed 4 doors so I compromised and bought the 335i sedan. With 300hp and tons of torque, its the best of both worlds. It is unbelievably fast, yet can handle the chores and hum-drum driving of daily life. Going from 60-120 mph is effortless and so easy that I have to keep reminding myself I cant drive this way in the U.S. (Thankfully, I live in Germany at the moment). Whenever I want to put a smile on my face, all I have to do is prod the pedal and hold on till the speed quickly reaches triple digits. I drove the G35, Benz, Audi, and the Volvo. They were nice cars but this one is great. I have no regrets. The 335i is the ultimate sports sedan, bar none!

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  94 325IC - 1994 BMW 3-Series
  By KJE - November 16 - 3:47 pm

  Have had my 94 325IC for almost 2 years now. Its been awesome, fun to drive, and been virtually problem free. In 20k miles, only had to replace a leaking power steering hose. The car exemplifies BMW quality.

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  Away with the iPod - 2006 BMW 6-Series
  By Richard Jones - November 16 - 3:13 pm

  This is a wonderful automobile except for two very annoying things. 1. The iPod control knob is a disaster. It requires unsafe driver attention to use and is a dangerous distraction if used while moving. 2. The stereo system turns on each time you start the car. This is very annoying.

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  AAAAWSOME CAR - 2006 BMW 6-Series
  By Tom Martin - November 16 - 3:04 pm

  This car is EVERYTHING I expected it would be. Great to look at and drive.

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  Buy Buy Buy!!! - 2005 BMW Z4
  By daz4daddy - November 15 - 7:51 am

  Regardless of its controversial looks, the performance of this car is amazing! It rides smooth on the streets and tough on the track. Highly recommend this one!

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  Awesome - 2005 BMW X5
  By Lorne - November 14 - 3:57 pm

  This vehicle has style, class, and enough horses under the engine to do what ever you would like. Its very versatile. One day Im going to business meeting and next Im pulling a 6600lbs boat to go fishing.

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  A Rocket Ship at the Right Price - 2003 BMW 5-Series
  By Miami Vice - November 14 - 10:00 am

  Purchased a 540i with Nav in June 2003. My 4th BMW and what a delight to drive the 38 miles R/T to work. No problems so far. The best part was the deal...paid invoice with a trade. You can do better now with an under invoice deal. The time to buy is now.......but its your $$$

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  My dream car - 2003 BMW 3-Series
  By Jim S - November 14 - 10:00 am

  I was all ready to buy the 330i auto with no fold down seat on a Sunday, but dealership would not take personal check. I told them I would be back next day with cashiers check. On Monday I shopped 5 Bay Area dealers and got the car I wanted for $1300 over! Message: Dont settle! Get exactly what you want. The car now has 1000 miles on it and I cant wait until 1250 when I can redline! What a joy to drive!

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  The 2006 BMW X3 - wow - 2006 BMW X3
  By drakec1 - November 13 - 3:12 am

  Wow!!! I love this vehicle. I have the silver gray metallic with the black and terra cotta interior. It drives like a sport sedan, but with a higher view like a SUV. The interior is very well done and easy to clean. I have the auxillary input for my iPod, and with the upgraded stereo, the sound is fantastic. I had a 2004 Acura TL, but this summer I hydroplaned and wanted to replace it with something all-wheel drive and more like a SUV without giving up the sportier/more luxurious side of driving. I could not have asked for anything better. The only...and I repeat, only downside is the fuel economy.

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  Awesome car - - delighted with it - 2004 BMW 5-Series
  By Abbas - November 12 - 7:55 pm

  My first BMW but certainly not last. Excellent car with superb looks inside and out. Very fun to drive and extremley reliable. Buy the extended service - - well worth the money.