Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Great Car - 2004 BMW Z4
  By Kunik - February 8 - 2:00 am

  Great car that handles the road well with lots of nice features. I highly recommend getting the sports package upgrade.

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  Great Car - 2004 BMW X5
  By Kaefer324 - February 8 - 2:00 am

  Beautiful car that handles like a 5- Series. Great ride. Luxurious, sporty, safe, and practical. I love the thing.

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  BMW x5 - 2004 BMW X5
  By xxanalinaxx - February 8 - 2:00 am

  its a awesome car

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  LOVE MY BMW 2004 - 2004 BMW 5-Series
  By ARMY GUY - February 8 - 2:00 am

  Everything I want in a car and more!

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  Fantastic car - 1997 BMW 3-Series
  By slk328ic - February 8 - 12:29 am

  I purchased my 97 328iC from a PP (1 owner w/ all records) w/ 70K miles. In first year, had to replace front pads and rotors, light bulb under clock and radiator, hoses, thermos and housing. Replaced coolant related parts (water pump was aluminum and ok). I upgraded the stock wheels to 18". Car is Alpine White w/ Ash Grey leather. BEAUTIFUL car that turns heads EVERY DAY! Performance is great for an automatic!

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  BMW 325 2006 - 2006 BMW 3-Series
  By jf - February 7 - 1:03 pm

  Its a nice car and fun to drive. Got everything that I look for, and doesnt have anything I dont care to have. Great handling, reasonably quite. It ride solid but smoothly, just one of the best car one could have hoped for out of a small car. Excellent road feel, easy to go around. To me, the new 3 is a better looking car than the 5 and the 7 series. A head turner no doubt.

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  You have truly arrived - 1998 BMW 7-Series
  By JR - February 7 - 12:42 am

  Once youve owned a 7, You really have truly arrived. Realistically youre driving a very sophisticated luxury sedan that is supposed to be maintained to spec. BMW did not market this car to those who could not afford the maintenance costs. I find that the most reliable examples of any BMW Ive looked at or talked to people about seem to be the ones that have been maintained correctly, this doesnt mean just oil changes, Im talking following the full maintenance schedule. With the proper care and love these cars will treat you well. It demands respect when you pull up to a gathering and defiantly has a lot of presence. Do not let the E38s minor issues deter you from owning one.

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  Best Car of My Life - 1992 BMW 5-Series
  By Mike - February 6 - 9:07 pm

  This car has been all over the country, and has never let me down. I have put an insignificant amount of money into it for repairs, and it now has 240,000 miles on it and still going strong. I am planning another cross-country trip with this car in a few months!

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  Nothing like a BMW - 2002 BMW 3-Series
  By 1bmw - February 6 - 10:00 am

  A terrific driving car with outstanding quality and luxury. The engine is unlike all others in terms of smoothness and rev range. You dont need the 330 for extra money.

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  Well, well, well - 2004 BMW 5-Series
  By Bimmamma - February 6 - 5:40 am

  Ive had this car for three years now. Although, I really dig this car, I must say it really doesnt handle well in the snow. Ive gotten stuck plenty in the snow over the last three years. BMW needs to do something about better winter performance or I will be forced to purchase other vehicles and leave Bimmers alone completely. I cant believe I said that but my safety and well-being come first. My neighbor has a Chevy Cobalt and it gets around better in the snow than my Bimmer EVER could. BMW better think of customer safety if they want my continued business!