Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

• 

  Love It - 2008 BMW 5-Series
  By Todd - April 20 - 10:53 pm

  This car is heaven on wheels. I have put 4,000 miles on the car so far with no problems. Now that Ive passed the break in period, the car gets 23 MPG in mixed driving!! The car handles very well and the braking is fantastic. I had a 1997 BMW 528i and this new 528i is so much better in almost every department compared to my old one. I looked at the E60 when it came out in 2004, but I didnt like how they placed window switches and other little things. The 2008 refresh got it right and I love the improvements over the earlier E60s. Great car all around!

• 

  Wow what a car! - 1998 BMW M3
  By BMWbiker - April 20 - 9:01 pm

  I took delivery new USA model 11/7/97 in Europe. It took a week to get broken in and then it ran 148mph on the bahn with euro chip. Mine is a stick "all real BMWs.." But I spent a day on the track with an automatic and was very impressed. I have added the Dinan Exhaust and Chip so 255hp likely 150mph or maybe more? Dealers are really expensive/greedy, but basic maintainence is pretty easy, you save $100 an hour. If you need help there are lots of talented/reasonable independents who are passionate about the cars. Once I wanted a convertible, but after driving the more flexible and heavy, (fat) chassis I became truly happy with my sedan. Will keep it until it is worth 40k again.

• 

  Never want to give it up! - 1997 BMW 3-Series
  By Fran - April 19 - 7:03 pm

  I love my baby beemer! Would not want to drive anything but a BMW since owning this car.

• 

  Quality+Fun - 2002 BMW 3-Series
  By donray - April 19 - 10:00 am

  The best car Ive ever owned. I read an article in the July 2002 Popular Science that describes it best: "This car is keen-spirited, enthusiastic, on the edge of its chair awaiting the next command". The BMW 330i is a car that you want to spend a lot time with. I like to drive it with the stereo off just so I can listen to it. A true work of art.

• 

  Love my new 330 - 2006 BMW 3-Series
  By Tim A. - April 19 - 1:13 am

  Ive got 1,200 miles on mine and I absolutely love this car. Traded a 2002 CTS. The 330 blows it away off the line. I love the sporty ride and all the tech gizmos. Only complaint so far is not enough storage space. I think BMW has hit a home run with this car

• 

  Amazing car - 2006 BMW Z4
  By Jeff Hubbard - April 18 - 11:22 pm

  I absolutely adore my new Z4. I have never had a car that handles so magnificently and that attracts so many stares. Whether in heavy traffic or the open road the car is a treat to drive. The convertible top opens so easily and in less than 10 seconds. The Z4 accelerates with a flourish and truly "hugs the road". What a dream!

• 

  Like Wine & Cheese - BMW 850 i - 1991 BMW 8-Series
  By CLechner@cox.net - April 18 - 9:09 pm

  Fifteen after the production of my BMW 850i-V12-sixspeed, appreciation for this vehicle continues to grow. Over the years of having several new vehicles, import & domestic, none have deserved or earned the rights to a parking spot in my garage like the 850i. This vehicle was so advanced for its time that until recent years many manufacturers couldnt or didnt offer options that were standard on all 850s. Undoubtedly, given advancements in engineering & technology, the modern car will improve. Faster, lighter, more frills on the dash to play with... But nothing compares to the sound and feel you get when behind the wheel of 4500 lb coupe, roaring V12 engine, & winding open road. Nothing!!!

• 

  Best Car I ever had - 2006 BMW 5-Series
  By adiaris - April 18 - 9:00 pm

  From day one my bimmer was the king of the road. Runs unbelievable. I actually took it on the highway, FL turnpike, and floor it all the way down as fast as it would go. I felt like I was flying and it ran smoothly. Now thats a car luxury, fast driving, good looking car. And best feature of all the free maintenance. I highly recommend buying or leasing a bimmer

• 

  Another Home Run! - 2006 BMW 7-Series
  By Sheldon - April 18 - 4:29 pm

  My wife and I are thrilled with our new 750Li. We own a 2004 X5 and this is an amazing and luxurious addition. No problems and the iDrive is finally worth it! The 750Li and its adaptive suspension makes us smile every time life throws us a bump! We will own one for life!

• 

  Love My 550i - 2007 BMW 5-Series
  By BMW_Makes_Me_Smile - April 18 - 7:56 am

  Incredible automobile! The 4.8 liter has smooth power delivery, automatic transmission is good match. Great for commuting, canyon carving, and street races. A real sleeper, can out accelerate nearly any vehicle on the road, and do it with style, while carrying several passengers. Luxury features are fantastic, iDrive very convenient once mastered. Navigation system is excellent. Logic7 sound system is incredible. 20-way seats are extraordinary. This is a real drivers car, 525 and 530 do not even compare. The 550i in different league, very much worth the 20k premium. 0-60 mph in 5 seconds and the quarter mile in 13 seconds, encapsulated in a very luxurious cabinÂ… the only way to travel.