Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Incredible Vehicle - 2008 BMW 1-Series
  By Scuba Steve - June 3 - 1:50 am

  I am 62" and I am very comfortable in the car. I have been in it for several hours at a time and never felt the urge to have to shift my weight in the seat. I was initialy concerned about my leg resting against the firewall and it becoming uncomfortable but its actually quite nice. The stock stereo is very nice and the iPod connection is effortless. The shifting is incredibly easy, the clutch is quite predictable and the power is relentless. I can be going 80 mph on the highway and floor it and the car just takes off. The footwell is a little cramped and I dont suggest driving with sandals on. Cornering is incredible as well and if your going too fast the DSC kicks in just when it should.

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  Ultimate 4 place convertible - 2001 BMW 3-Series
  By ThosEM - June 2 - 8:30 pm

  Compared with my 1999 Sebring convertible, this car is less expensive to maintain, much more fun to drive, and far better made. Where the Sebring was soft, floppy, and squishy, the 330Ci is solid, firm, and well-damped. And an extra half liter of displacement makes a world of difference in performance. The simple instrumentation harks back to classic sports cars, and so does the hearty sound of the DOHC straight six. Even the starter sound is rapturously robust. The big sport option brakes are simply out of this world, and well worth the brake dust. My only problem in a year and 10k has been the previous owner, who trashed the wheels and control arm bushings on potholes. And what a looker!

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  Cant buy more fun - 2004 BMW M3
  By Silvert M3 - June 2 - 1:15 pm

  Nothing handles, accelerates, and overall performs like an M3 convertible and still has room for 4 people and luggage (try that in a Porsche). Proof positive that you can make a practical car fun, and a performance car practical! All with 21 mpg city and 25 mpg highway.

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  BMW 528XI 2008 - 2008 BMW 5-Series
  By Rocky Deodg - June 2 - 7:32 am

  This is by far the best car we have ever owned, little to no issues in 8 years and 175K miles.

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  Col. Klink Makes Cars - 2003 BMW 7-Series
  By rdlu - June 2 - 2:00 am

  Horrible reliability makes the flagship car of the Ultimate Driving Machine a Yugo wanna be. Coupled with a third rate Roadside Assistance Program the 2002 7 Series BMW becomes the Ultimate Lemon Machine. It is exactly what Lemon Laws are designed to protect. Im just embarassed that I actually bought one for the amount of money that it cost. Sham on me. I will drive it (when it gets out of the shop) to my closest Mercedes dealer and buy a new MB ASAP

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  Performance from a Wagon - 2003 BMW 3-Series
  By rhmass - June 2 - 2:00 am

  This wagon is every bit a BMW despite the body style. One will never notice this is a wagon while driving it. As a owner of several BMWs in our family, I have found absolutely no compromise of its handling in comparison with the BMW sedans. A very worthwhile replacement for a gas guzzling SUV, even a BMW SUV. The additional carrying capacity is welcome for trips. The slightly firmer suspension that comes with the AWD wagon makes cornering a dream despite its all weather tires!

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  Best wagon - 2003 BMW 3-Series
  By hokky - June 2 - 2:00 am

  The best sport wagon I ever drive. THe hadling is great, engine have alot of power. 4 wheel drive is great on the snow.

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  Insanely Great! - 2003 BMW 3-Series
  By 71pkc - June 2 - 2:00 am

  My first BMW, and it has greatly exceeded my expectations. Handling is great, the sport seats firm and comfortable, and winter performance terrific. The DSC and brakes work amazingly well, as I found out when a FedEx truck blew through a stop sign in front of me last summer. One small defect (which should have been fixed before delivery) and zero problems in 20000 miles.

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  Fabulous! - 2007 BMW 6-Series
  By Lin - June 1 - 11:46 am

  Ive owned a lot of great cars (i.e. Porsches, BMW M3s, etc.) but this car is the "complete package". The styling is gorgeous, great performance, superb handling and decent mileage for a V8! And if thats not enough, its a convertible with 1 button control. I love this car!

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  4th Bmw 2nd Convertible - 2008 BMW 3-Series
  By tnbldr - May 31 - 5:06 pm

  After owning 4 previous BMWs including my most recent, a fully loaded 06 530i, I was a bit hesitant in going back to a 3 series. Not any longer! They have substantially upgraded the 3s and with the premium, sport and navi system which I opted for, I do not even remotely miss my 5. This car has so much power and is extremely fun to drive! I love it! The retractable hardtop is a show stopper everywhere I go. Even with the top up, the car is amazing. Very quiet while driving, even at interstate speed! My only complaint is the exhaust note. It sort of sounds like one of the cars from "The Fast and Furious." Not exactly the sound I expected from a luxury convertible.