Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  BMW 2003 530i - 2003 BMW 5-Series
  By Enzo - June 22 - 10:00 am

  Best car on the market!

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  Tremendous Automobile - 2004 BMW 3-Series
  By SharonAF - June 22 - 10:00 am

  Spectacular handling, performance and styling.

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  Buy one if you can. - 2003 BMW 3-Series
  By Dutch - June 22 - 10:00 am

  It is the greatest vehicle I have ever owned. The dealer told me that it would be likely that the next car I purchase after this one would be a BMW and he was very likely correct. Not only is it fun to drive but the chicks love it too. An unbeatable combination.

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  A great car - design starting to age - 2003 BMW 3-Series
  By cheffy - June 22 - 10:00 am

  This is a good all around car. Good comfort and handling and can be quite economical if you get the 2.5 manual transmission. If you live in snowy climates make sure you have good all- season tires or get the 4WD (325xi) option since this is a RWD car.

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  Loads of fun! - 2003 BMW 3-Series
  By zlocdoc - June 22 - 10:00 am

  Pros:I have been very pleased with the look and the looks I get driving this car. very fast good handling. You will be glad that you got it! Cons: too many people have them already not making them more special.

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  I LOVE MY BEEMER - 2002 BMW 3-Series
  By luis montano - June 22 - 10:00 am

  I love this car

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  Yes, Id buy another one - 2006 BMW 3-Series
  By sasha - June 22 - 4:53 am

  Fuel economy exceeded my expectations. 35+ on highway. 19 in the city. Plenty of pep.

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  BMW 325xi Sedan - 2004 BMW 3-Series
  By alaskanamber - June 21 - 2:03 pm

  I bought my 325xi sedan in 2007 and have had a great experience with it so far. The car handles like a dream and hugs the road. It also has good fuel economy despite the fact that premium fuel is mandatory.

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  Bmw X3 Review - 2008 BMW X3
  By steve - June 21 - 11:00 am

  This is my 3rd bmw. I have owned the 323 sedan, 325 coupe and now the X3. the X3 has the most power of the group but does not handle as good as the coupe. This is expected since it is a truck. I put in all the bells and whistles and only option I would not recommend is upgraded stereo. The Harmon Kardon upgrade in the 325 coupe sounded much better than the X3. I do not know if it is b/c the x3 is a truck and is bigger and more open, but not worth the money. I only have 200 miles on the car, gas mileage of the car is 13 miles. Hopefully that will go up as I put more miles on the car. I would highly recommend this truck, loving the view from up high and drives excellent.

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  M3 Sedan - 2008 BMW M3
  By Guitardrew - June 21 - 9:41 am

  I love this car. I have two young children which means that I need a car with 4 doors. I have owned a 98 E36 M3 sedan - which was fun and a 02 E39 M5 - which was fantastic (apart from the oil leaks & quirky electronic failures) both of which made me an avid M fan. However, when it came time to replace the M5 there was no 4 door M series available. So, I switched to Audis S4. I was very surprised at how good the Audi was but it did not give me the same driving enjoyment as a BMW. When it came time to change the Audi I looked at the M5 and the M3 sedan. I liked the M5 but I could not see what I was getting for the extra $30K. The M3 is a perfect solution for me and my family... we love it!