Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  One of a kind - 2008 BMW X5
  By One of a kind - August 7 - 6:29 pm

  This is my first BMW and Im loving every inch of it, from the exterior to the interior. I cant say enough when it comes to its quality, I would say BMW engineers really did a good job. But the gas mileage is just too much for a V6. Other than that, this car is awesome. Maybe next time I will get the 4.8i version and see the power difference.

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  The Best Car Youll Ever Drive - 2005 BMW 3-Series
  By Tom A - August 6 - 8:57 pm

  We bought this used 2005 AWD Wagon with only 19,000 miles on it in April 2008. This car is as good as it was the day it was delivered new to the dealer. It has every possible option available at the time. Ride, handling, comfort, features are all beyond my expectations. I will probably never buy anything but BMWs in the future. As a certified used BMW, the warranty and financing cannot be beat.

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  Awesome Car - 2007 BMW 5-Series
  By Jean - August 6 - 3:24 pm

  I purchased this car last year, so far it has only been back to the dealer for the free maintenance. I live in snowy Canada so a car that handles well in snowy weather is important, this car was absolutely exceptional last year. Performance, balance and handling are superb. The xi add on is well worth it. Last winter was a very heavy snowfall winter and I drove the car without snows, it drove like it was on rails, some of the roads were unplowed, slippery, and the car handled it without a problem, it gives you a great feeling of safety and it has not let me down yet.

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  Boss Car - 2002 BMW 7-Series
  By BMWMan - August 6 - 12:00 pm

  If you dont own one get one. The 2002 745Li is the best BMW that BMW has built. Technology is great but get the computer reprogrammed while still under warranty. This car is better built than the new ones. It turns heads like you would not believe and is one cool machine to drive.

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  Best Ive owned - 2007 BMW 5-Series
  By Michael Flatow - August 6 - 10:50 am

  I have owned 5 other BMWs including a 7 series. This is the best one I have had from an all around driving experience. The 6 cylinder has outstanding acceleration, not much different from the 550 I test drove. Gas economy is amazing for this kind of car. Handling is fantastic and overall ride is close to perfect. I convinced my 82 year old dad to buy one and he now feels the same way

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  Love the Ride - 2008 BMW X6
  By GOOGL - August 5 - 3:33 pm

  Gotta say, I was thinking of an AWD vehicle after living in Illinois and having a 550i that was fun to drive in the summer, but in Chicago winters a bear to control. I was in the market for AWD w/o the boxy look. I walked into the showroom and they were unloading it from the semi-trailer. I fell in love with the shape and the wide stance. I can also say it chews up the curves and has been a definite attention getter. To becoming almost an annoyance. I feel like a rock star when Im behind the wheel. The ride height is perfect and the handling is superb. Needs a little more pep in the 6 cylinder.

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  Still competes with current sport sedans - 1997 BMW 3-Series
  By Jonathan - August 5 - 8:12 am

  I come from a Honda family, owning an unkillable (and I tried) Accord before the BMW, and so my standards for how a car should be built were set a little high. Most people "warned" me about buying a used european car claiming Ill be on the side of the road or with a monstrous repair bill in no time, but my BMW is still running strong. However, if you want this car and have low maintenance costs, be prepared to do a little work yourself. Labor is where shops will overcharge BMW owners and so doing basic jobs like brake pads or changing the oil will save you a ton of money if you do it yourself. Take care of it and itll last longer than most cars on the road.

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  Never Again - 2003 BMW 5-Series
  By Scott - August 4 - 3:03 pm

  Being stationed overseas I figured it was time to buy a new BMW. I owned this car for 4.5 years, replaced all 4 rotors three times, also replaced 4 of 6 ignition coils throughout my ownership. All under warranty, luckily. Replaced the cub hold assembly, too easily broken. Its great to drive especially on the German Autobahn, but the headaches of maintenance were too much. I sold this car and after three months the new owner e-mailed and said the ignition coil went out.

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  The Ultimate Driving Machine - 2008 BMW 3-Series
  By BMWFamily - August 4 - 12:38 pm

  I recently picked up my 328i Sedan with Sport and Cold Weather Packages and as with the other BMWs in my family am supremely impressed. BMW still is able to capture that essential quality that makes a car the Ultimate Driving Machine. From the good gas mileage to the silky smooth 6-spd manual, the 328i with sport package captures BMWs excellent handling characteristics at a relatively affordable price. All in all I am hugely impressed with the 328i and would in fact take the weight savings and naturally aspirated engine over the turbo motor (having only owned naturally aspirated BMWs in the past and having a very bad experience with a 1986 745i Turbo).

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  This car is fast - 1998 BMW 5-Series
  By 540inupe - August 4 - 9:37 am

  My 3rd BMW. Since I have had this car I have had wheel bearings replaced twice. Valve cover gasket replaced. One day I could not get in the damn car. I unlocked the door and the door handle would not let me in the damn car. I crawled in through the back door while my 6 year old kid laughed at me. The next time I picked her up from school she said “Daddy you should leave the windows down and slide in like the DUKE boys”. I have only had cold A/C 1 out of the 4 years I have owned this car. I drove in to work with my back wet from sitting in this hot box.