Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  New X5 Owner - 2007 BMW X5
  By X5 - December 9 - 11:35 pm

  Just bought my X5 today after a long research. This is a real drivers SAV/SUV braking is excellent, this X5 really holds the road. 3.0 has plenty of power Third row seat small but how often do you need to haul 7 adults over 56". BMW made large improvements over the 2006.

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  A supercar that has a back seat. - 2004 BMW M3
  By Daddy - December 9 - 12:42 pm

  This is the most fun car I have ever owned. Being able to take my kids in a convertible is great and the fact that it is quick and handles well is a super bonus.

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  First time BMW owner - 2003 BMW Z4
  By Owen - December 9 - 11:06 am

  It is an excellent performance vehicle, I have had a lot of fun driving and look forward to having this vehicle for a long time. The only option I did not receive and wish I had purchased was the the navigational system. Lastly, beware this vehicle is an attention getter.

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  Improvements - 2006 BMW X3
  By Scott - December 8 - 11:34 pm

  Has some improvements over my 04 X3. Servotronic steering is nice in parking lots, but dampens the road feel somewhat. It seems to wander around. Ride is much softer than 04, so it feels like it leans a bit more on corners, but still holds the road. Too many people complained that it drove like a BMW, I guess. This is supposed to be a sports car, not a Benz. Transmission program is better smoother shift to 2nd gear. (Auto Trans.) The 04 would sometimes hold on to 1st gear then slam into 2nd. Overall, I love this vehicle and BMW in general.

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  2007 BMW - 2007 BMW X3
  By shaowen wang - December 8 - 10:38 am

  Fun to drive. Higher view position than sedan, and same comfort as sedan. Very smooth.

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  Nice 2003 BMW 525i 5 speed. - 2003 BMW 5-Series
  By Marc - December 6 - 7:33 pm

  This 525i is great. I never did drive the 530 so I dont know what Im missing in power, but I traded in my 2001 Acura CL type S and do not mind that I gave up over 70HP and other cool features such as Xenon headlights, homelink, Nav, and a CD changer. My 525i 5 speed is a blast to drive and feels very fancy inside and out even without almost all the options.

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  750i with Sport Package - 2007 BMW 7-Series
  By joe - December 5 - 10:37 pm

  This is my third BMW and I can tell you, this car GROWS on you. The comfort, styling and handling are first rate. Feels very solidly built. This vehicle is built for high speed cruising.

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  Awesome - 2002 BMW 5-Series
  By BHB - December 5 - 8:50 pm

  Greatest Car Ever

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  My first bmw - 2007 BMW X3
  By jim bergtold - December 5 - 3:56 pm

  X3 2007 is nearly perfect with its new engine and transmission and improved interior. It is the best vehicle I have ever owned and I have been driving new mercedes since 1993.

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  Best Car Ive Ever Owned - 2007 BMW 6-Series
  By Chuck - December 5 - 1:09 pm

  Although Ive only had my 650i for a week or so, I am already impressed with the quality and feel of such a high performance, luxury coupe. It has plenty of power and very stable handling. My last car was an 05 Porsche Carrera. This BMW is much more luxurous and as much fun to drive without all of the bumps of a much stiffer suspension. Beautiful lines, classy interior, and the iDrive isnt at all that hard to use once I spent some time with it. Im very pleased with my choice.