Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  2015 228i (6-speed Manual) - 2015 BMW 2-Series
  By autocplane - December 12 - 8:25 am

  I bought this car after seriously considering a VW GTI, which you can buy at a lower price point. (Note I would have also considered the Audi A3, but no manual transmission was a deal breaker, and the GTI really is the same car with a different appearance.) However this was a 2015 and I was able to get a strong deal (about $6000 below MSRP, otherwise I probably wouldnt have been willing to go for it). After considering the performance benefits, maintenance included, nicer styling, and learning that I would actually pay more for insurance on the VW, I chose the 228i. Compared to the VW, you get a nicer engine with much less/no turbo lag and better handling from 50/50 weight distribution and RWD. Also, in my opinion, this car looks much better than the VW. This is actually my first RWD car, having previously owned a Mazda. In comparison, I enjoy the more upscale interior and quieter cabin. I have the Harmon Kardon audio system and enjoy it very much. Ive even had two adults in the back seat and consider the space reasonable for this size coupe, but it is certainly easier to get in and out of the back seat of a sedan. The front seats are sufficiently roomy and comfortable, and I have been impressed by the visibility as I have less of a blind spot than I did in my Mazda. Regarding driving feel, I will say in my first few weeks, I missed my Mazdas tight steering feedback and the BMW gearbox took a little adjusting for me. In contrast, in a test drive, I felt the VW gearbox was quite smooth and easy to get used to. Now that I have had some time in the car, I feel accustomed to the gearbox. The BMW ride is quieter and comfortable, but with 18" wheels, some of the larger expansion joints can become more noticeable. Ive been impressed by the mileage that Ive been getting so far. In the first 700 miles or so (break-in period is 1200), I have been averaging 31 mpg driving gently and using the ECO PRO mode often. Acceleration is sluggish in ECO PRO, but there is certainly no reason not to use it when cruising on the highway. Switching between the modes is very easy beside the shifter. Sport mode makes awakens a totally different personality of more torque and faster throttle response. I opted for the M-Sport suspension, so that gets activated in sport mode as well - truly fun to drive. My driving is mostly highway with about 20% side roads/city. The auto shut-off feature, which is an annoyance to some, is something I appreciate when stopped for a while. The engine starts right up as soon as I depress the clutch and if I dont want the engine to shut off, it is easy to disable or hold off for a moment by keeping the clutch depressed. Last, BMW comes with regenerative breaking, which also contributes to fuel savings. These features and some other subtleties in the BMW come standard, but are not available in many other cars. In the end, I have a feeling I am getting better fuel economy than I would be able to in the VW. But, if I chose to drive aggressively more of the time, I am sure that would disappear. Overall, I am very happy with my purchase (despite some hiccups with the dealer experience, but that has never been smooth for me). Ill note that BMWs options and packages can make things confusing for the buyer as there are so many configurations, and some things that should come standard on an upscale vehicle dont. For me, the overall rating is between 4 and 5 stars due to the things that BMW nickel and dimes you for (such as key-less entry and Bluetooth on the 2015) and an infotainment system that could be a little more streamlined, although I have gotten used to it and do like it. If you do your research, you can spec out a great car. I plan on enjoying mine for years to come, and am looking forward to completing the break-in period.

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  A great all-around package. - 2013 BMW X1
  By M Houston - December 9 - 10:14 pm

  Driven my 2013 xDrive28 for 25000miles - and have no regrets. Really a surprisingly good wagon - the 8spd transmission and strong/efficient 4cyl. is impressive. Wish I had paddle shifters on mine, as I use the manual shifting option quite often and would prefer to use paddle shifters. Ergonomics are superb, electronics are for the most part all useful, iDrive system fairly intuitive, NAV system effective, though a bit frustrating to enter addresses/destinations using voice commands. Couldnt find a better package for the price two years ago when I bought it, and still cant find anything that on the whole offers fewer compromises. Yes it is small, but Im 510", and personally find the back seats quite comfortable, with plenty of headroom and legroom. If you are worried about the space back there (as I was), I would say dont rule it out, sit in it and see for yourself. My third BMW, and this one is by far the most reliable. Great car - highly recommended.

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  Great Crossover SUV IF you can afford it - 2007 BMW X3
  By Craig Fauver - December 9 - 3:51 pm

  I bought my 2007 BMW X3 3.0si with about 70,000 miles in January 2012. I was 28 years old at the time and excited about my purchase. It was a CPO and had a 6 month warranty with it. I drive about 30,000 miles annually and at almost 185,000 miles 4 years later I am left to ponder whether it was a good buy or not or whether I would do it again. The car I bought had a new sticker price of something close to $44,000, so considering that the first 5 years / 70k miles absorbed about $26,000 of that made me feel good about the purchase. It was KBBs book price for a private party sale in Good or Very Good condition. Now that Ive put 115,000 miles on it I look back at the service and maintenance history and just as I was starting to get impressed by how little went wrong in 115,000 miles but then I hit about 182k and it needed a starter, then tires, then transmission. Needless to say its been a bad month or so in the repair dept. Heres a list of what Ive needed to have done from 70 - 185k miles at the approximate mileage: Every 10k - new oil and filter. Every 20k - new air filter, clean MAF sensor. 80k - Water pump at approx. 90k - tires 125k - Coolant expansion tank was cracked and replaced 135k - tires 150k - windshield washer pumps 150k - brake pads and rotors. 155k - ignition coils and spark plugs 165k - fuel filter 170k - changed brake fluid, bled brakes, new anti-squeal on pads 182k - tires 182k - starter 182k - transmission fluid & filter, differential & transfer case fluid (transmission started slipping, dont believe BMW lifetime fluids get them changed every 30-50k depending on driving conditions and climate). 185k - transmission (bought used with 99k miles for $1480 - a tad under $2700 after mechanic and shop fees)

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  My 550i - 2008 BMW 5-Series
  By Dewey Raynor - December 8 - 4:04 pm

  Greatest Car I have ever driven.

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  Good but not great - 2014 BMW 3-Series
  By Jack Kenney - November 24 - 8:32 am

  My biggest gripe is value for the money. If all youre looking for in a vehicle is engineering and performance, then BMW is definitely for you. The 2.0L Turbo 4 is a powerful little engine which is smooth as silk and provides sprightly acceleration, especially in Sport mode. Ill even forgive the fact that it sounds like a low-end diesel mill at idle. But BMWs come by their sticker price by virtue of their reputation and position in the luxury segment. Upgrading the technology, luxury and safety components comes at a steep price. To get something as basic as a backup camera (standard equipment in most cars now), you need to tack on a $900 Driver Assistance Package, and active monitoring features come in another $1700 package. Im probably going to trade this car soon for a small SUV and need to try and justify whether I want to fork over another $16 to $18K above my trade-in for an X3 which will have less than half the comfort and safety equipment of many other worthy contenders in the segment at thousands less. Tough call.

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  OH MAN - 2015 BMW M4
  By charles reid - November 18 - 10:08 am

  This car is a beast!!! The car flat out flies and will get you into trouble if you dont watch your foot. The interior is ok, it is not the real leather that you would expect from a 80,000 dollar car. My 09 z4 has beautiful real leather seats and wood trim that to this day is beautiful and so nice.

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  Sold the V12 Mercedes to go electric - 2015 BMW i3
  By Michael Chard - November 16 - 6:36 pm

  I hesitantly sold my Mercedes CL600 and decided to lease the i3 REx to replace it. I am not a tree hugger but I am a technology geek and the i3 has some fantastic technology built in. My first impression of the i3 was that this is one ugly car and I did not like the look of the pizza cutter tires. However, after driving it for several weeks, not only have the looks grown on me (as well as the 20 inch skinny tires), but i find it the car extremely enjoyable to drive. In fact, it is so enjoyable that my wife prefers the drive to her Range Rover Sport and is constantly asking me to leave it at home so she can drive it. The off-the-line acceleration is fantastic, which has helped alleviate the sorrow of losing my V12 gasoline engine. The interior room for the front occupants is extremely roomy (I am 61" with a large frame). For a sub-compact car, this feels roomier than most other much larger cars. The user interface took a while to learn, but now that I am familiar with it, I am very impressed. The entertainment options are endless, especially when I connect my iPhone and use all of the music, streaming and pod cast services. I use the car primarily to commute to work, 36 miles round trip. I am also able to charge the car at work. For commuting, the car is ideal. I do have the range extender, but I have never actually used it as I have good charging options between work and home but it does take range anxiety out of the equation. If I had to pick anything that I dont like, it is the placement of the electrical charging port, which is located on the back, passenger side of the car. This requires me to get the charging cable and walk around to the other side. While this is clearly a first-world problem, it would have been much easier to locate the charging port close to the drivers door. The materials inside are excellent and I especially like the wood in the dash. I leased the vehicle because I am not yet comfortable with the residual value of an EV, but given the subsidies available, and the fact that I no longer buy gasoline, this is a very economical vehicle to operate. Overall, I was just looking for a very different car experience from buying another internal combustion car. The experience so far is highly recommended.

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  Sexy little 2 seater Fun to drive - 2003 BMW Z4
  By BG - November 11 - 7:39 pm

  Look for a well cared for car. These cars beg for you to push them. One that is taken care of will give you years of enjoyment. The car has the look that many will envy. its fun to drive and if you get a premium equipt model you will not be disappointed. Enough said.

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  Potential to be a really great car. - 2009 BMW 3-Series
  By Joey L - October 31 - 10:10 pm

  Make no mistake. This is one of the best cars I have ever had, out of about 10. I have a 335 with sports package, premium package and 20 inch wheels. Jet black with dealer installed blueing of the chrome, and window tinting. It is a fairly sharp looking car. On a good road, it handles and accelerates really well. It is great for a driving trip with good roads. The premium stereo is best sounding I have owned. Even after 6 years the interior still smells like a new leather wallet (analogy upcoming). Get this car on a well paved road, switch to sport mode and let it rip. It is a very happy experience. However, it is likely to cost you. After i settle down from paying the bills I can joke about it. But I think there is a computer chip somewhere inside the makes things start to fail after the service contract ends. For example, on the first service visit after the contract ended, they advised spark plugs and wheel alignment. That was $1600. (of course this includes the World-class check up). After a big rainstorm the computer thought the engine was overheating and made the car slow down on the freeway to 25 MPH. That was fun. Be prepared for unsympathetic people when you drive a BMW. After 3 service visits they figured out it was water leaking into the battery compartment and cabling conduit. That was $3400. Tires? $1700, every two years. Gotta love them run-flats. I figure the car smells like a wallet to remind you of how much money you will need to continue to put into it. Even with that, I really like this car. I sort of expected it was going to cost a lot once the warranty was up. But not quite that much. I think that If I do this again, I would lease and make sure the lease ends before the warranty does. But then it would be hard to get the extras just right. That is, the sports package really does ride better than the standard suspension (I really did try both) and the premium stereo is really good sounding (I did try both).

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  Its a beast with feminan figure - 2001 BMW 3-Series
  By Baryalai Arsala - October 28 - 1:07 am

  If you know how to fix it, buy it mechanics charge a lot.