Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Disappointing - 2012 BMW 6-Series
  By randzz - December 17 - 10:23 pm

  My 640I was the worst car I ever owned. The computer system went out causing the vehicle to malfunction. They replaced it. The windows would not go up in the rain. They tried to fix it but continued to be a problem. The navigation system is the worst. I got tired of all the problems and traded it in at 7000 miles. While driving it to the Chevy dealership to trade it in the computer system went blank and 1 at a time all the systems went black. Absolutely the worst car I have ever owned.

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  Excellence Throughout - 2015 BMW 3-Series
  By smoothsailing1 - December 16 - 10:08 pm

  This car has met or exceeded my expectations in every category. It provides outstanding performance, excellence MPG (38 mpg on first trip of 55, 65 and 70 mph while in comfort mode), the navigation system is excellence, blue tooth setup and streaming is perfect, seats are very comfortable, and the styling continues to be one of the most beautiful on the road. If you are looking for a entry level sport sedan that does everything well while maintaining the right balance between performance and luxury, you can not go wrong with the 2015 BMW 3 series. This vehicle is a blast to drive, while at the same time providing all the technology and creature comforts any one could desire!

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  first class Lemon - 2005 BMW X5
  By rudi4you - December 7 - 5:04 pm

  I was completely disappointed from BMWs X5! I bought this car with a high expectation and found me in a never ending repair loop. - if the engine was idle - smoking, smoking after you throttle up again - oil leaking - estimate around $4500 - HVAC quit working - estimate $2500 - tires, tires, tires ... - light bulbs never ending story - I changed by myself and spend in bulbs only almost $300 - windshield washer pumps - passengers door handle - estimate $450 and, and, and But nice was the comfort and the handling.

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  Happy NC driver - 2015 BMW 4-Series
  By paprof - December 6 - 9:05 am

  I just bought a 2015 428i last month. I added a backup camera and the oyster dakota leather seats but kept the price under $42K. The 2015 model also comes with bluetooth streaming. (The tech is OK but not on par with many other 2015 offerings from a range of brands.) Im a big guy (63" and 300lbs) but I fit nicely in the wider, longer interior of the 428i whereas I always had trouble in a 3 series. I was also a bit cramped in the 2015 MB C300 and I didnt fit at all in the new Acura TLX. In my opinion, the ride, transmission, and handling are far superior to my previous two cars (an Infiniti G37 and Lexus ES350). The closest competitor is the 2015 MB C300 (or wait for 2017 Audi A5).

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  I cannot give this car up-just too good. - 2003 BMW 5-Series
  By barton - December 5 - 3:22 pm

  The 2003 530i is a classic, and in every sense a world-class vehicle. I cant seem to let mine go. I am the new leaser of a Ford Fusion Hybrid, and I am getting 43 to 44 MPG, and it rides smoothly, and it has all the modern synching and convenience features, including magnificent cup-holders (if you catch my drift), all for new price $29K with leather seats. Quite a good value, but I will never stop driving my 530i for fun, for that luxury feel and comfort, for that unbelievable handling and precision. As the last and most refined of the E39 series, it is just the best car, much more of a drivers car than even the 2004, and far more so than todays 5 series.

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  Ultimate Driving Machine - 2009 BMW 3-Series
  By faljrgray - December 3 - 12:57 am

  I have owned BMW since 1991, a 318is with a m42 motor that got me 355,000 miles (Still Running Strong). I now have a 2009 328i that is a perfect driving machine. Yes there will be some repairs but BMW is an icon not an interloper like Acura and Infinity that is still trying to copy the BMW, yes copy the BMW. The Germans conceive and build the automobile as the Japanese attempt to perfect the automobile for a cheaper price. I also own a Harley Davidson that is the real deal not like the interloper of all the metric bikes. The Japanese Motorcycle industry make motorcycles that look like a Harley but Harley copies no one nor does BMW. Do you want a interloper or the real deal for less...?

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  love it!! - 2011 BMW 3-Series
  By bmw1988 - November 30 - 2:42 pm

  I like this body styke, handling, and fit and finish even over the new 2012+ generation.

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  UNRELIABLE!! - 2010 BMW 5-Series
  By dmoore5 - November 28 - 4:57 pm

  I bought a 2010 535i xdrive used at 55,000 currently have 113,000 miles on it. I would expect some things to break at this mileage but this is ridiculous. I had to replaced the water pump in March and the starter in September. Then I got a message saying fuel pump on the screen and car would shut down. BMW replaced the electonic fuel pump on the way home I got the exact same message and car shut down. BMW then replaced the mechanical fuel pump and AGAIN car shut off with same warning. BMW then replaced the EKPS Module, now I get an Engine Malfunction-Reduce Power message and I feel like Im in a semitruck. Cant wait to see what BMW says on Monday.

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  Good dream went bad - 2003 BMW 3-Series
  By paulbasden - November 27 - 8:50 pm

  I bought a 2003 330i in August 2012 for $8,500. It drove well for 27 months. Then in November 2014 it blew a head gasket at 122K miles. Needs a new engine. I will not but a BMW again.

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  Quite a ride. Worth the coin. - 2000 BMW Z3
  By stevie63 - November 26 - 11:27 pm

  Bought the car after servicing it for a client for ten yrs. What a great,great car. Reliable,fun,light, well made. I did pop for a Shark Injector plug in performance module. It was WELL worth the money. The M52TU benefited well from the upgrades. In short,fun and rewarding to drive and own.