Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Wish i can return it! - 2006 BMW X5
  By arcellie - January 13 - 8:31 pm

  Its my first BMW, i was excited at first to drive it but when it reached its 38,000 miles it gave me a lot of trouble, engine wouldnt start at all. Dealer changed the alternator and battery. Every time I drive this car Im nervous because it might cause trouble again. NO DOUBT it happened again today after 5 months with 43,000 miles, the car stop at the road during winter time while Im driving, unable to start it, tried multiple times, battery is totally dead and it has to be towed again in the dealership. This is my only car and I used it for work, Im totally upset about its inconvenience! I wish I can return this car to BMW, its a lemon car!

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  E46 M3 Convertible w/SMG is octogenarians dream! - 2004 BMW M3
  By Brian T - January 13 - 4:27 am

  I just turned 80 and I Knew what to expect from an e46 M3 w/SMG; (drove a silver Coupe for 5 years before it got totaled) Just bought a pristine, carbon black convertible instead of a motorcycle. SMG requires smooth driving style to avoid jerky behavior that many people cant seem to learn to overcome. I would put my SMG up against any 6 speed manual, and when you switch to automatic, your wife can drive it. Otherwise, I set my shift pattern on 5 bars and paddle shift. Must have the correct limited slip differential fluid from BMW to avoid jerky shifts and grinding noises during tight turns. I replaced stock exhaust with Rogue Engineering rasp eliminator, and a Remus axle back muffler system..sweet mellow tone and no rasp. To enjoy top down driving at speed, youll need a simple to install wind deflector.

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  Driving for fun - 2005 BMW X3
  By Paul Brooks - January 12 - 9:10 pm

  BMW got the X3 just right, this car is just the most fun to drive! This compact SUV is just right the size, unlike some of those oversized monsters that hog the road, including its oversized big brother the X5. The drive is quiet and very comfortable, and the peformance is thrilling, this baby drives! The X3 is a true BMW, the styling is a little conservative but the reeks of BMW confidence that does not need to impress, no vulgarity with this car, it does its job with style and delivers results that BMW drivers expect.

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  Great Automobile - 2006 BMW 3-Series
  By Chris Marti - January 12 - 7:26 pm

  This was my first choice purchase and after looking at many, many competitors I know I was right to buy this great, great automobile. Its the perfect combination of luxury, style and performance. The iDrive is a good option, despite what many reviewers say about it, and make sure to get the Sirius satellite radio option. The traction and handling available from the all wheel x- drive option is perfect for Illinois winters.

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  Diesel: Who Knew? - 2009 BMW X5
  By Jon - January 12 - 5:08 pm

  The X5 Diesel is a phenomenal vehicle. It handles and rides like a dream. The gadgets are the best quality, and the ride and efficiency are true BMW. I dont want another SUV.

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  Tak ada fun right out of my BMW - 2014 BMW X1
  By PatD - January 11 - 11:23 pm

  My first BMW and Im now caught in the Takata airbag mess. BMW felt it was safe enough for me to drive but not take in trade, "they also have a stop sale on any affected models". I contacted BMW and asked for and got a rental car. The dealer now has my BMW and at this point I have doubts about if and when I will ever see it again and Im sure I will take a beating when I trade or sell it if and when I do. Do yourself a favor go to safercar.gov and check the vehicle ID number of ANY CAR you have or are looking to buy to check for open recalls! Avoid any car with a TAKADA airbag open recall like the plague. On the bright side I have a rental 2016 VW Jetta 1.4 that is almost as peppy as my BMW, has a better quieter ride is way more roomy and it is getting between 36-38 MPG. (The BMW only got 23 MPG average) I could almost buy three VWs for what I paid for my X1 BMW . NEVER AGAIN LESSON LEARNED.. Foot Note: Several manufacturers are still making cars with these deadly inflators buyer beware!!!!!

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  Awesome "SAV" - 2006 BMW X5
  By Bob Wallace - January 11 - 9:21 pm

  This is my first BMW and I love every bit of it, now I know why BMW is called the Ultimate Driving Machine. The styling is pure BMW. The ride is smooth as silk, the seats are comfortable, and the overall quality is outstanding. My only dislike is the CD changer located in the rear due to the optional navigation system. Something prospective buyers need to keep in mind, the X5 is not a soft, plush luxury SUV, it is a sporty SAV (Sport Activity Vehicle), that means a stiffer/sportier ride. I think the 3.0 acceleration is pretty good, but if you want faster acceleration, opt for the 4.4 or 4.8. Also, the X5 is a mid- size SAV, if you want lots of cargo space opt for a larger vehicle.

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  Street legal race car! - 2002 BMW M3
  By darkside80 - January 11 - 8:06 pm

  Purchased my 2002 M3 used and it has been fantastic to drive!! Came with the SMG tranny and its a blast to have in the city. Very reliable and the handling characteristics are unbelievable. The 19" wheels are a must have. Currently looking for a convertible model.

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  52 Cars Later - 1997 BMW Z3
  By Joey Martin - January 10 - 7:37 pm

  I am sorry I have not bought at least 5 Z3s. Of the 52 cars I have owned in my life this is my favorite. When the car first came out a friend let me drive his 1.9 around Elkhart Lake and it was a ball, albeit under powered for that track. Then I bought the regulatory Boxster then an SL 500 plus others. At last I found a pristine 1997 2.8. Wow, this car is so well balanced that it makes even an old timer like me look good in the twisties. The 2.8 engine is wonderful. Lots of torque and smooth. Yes, I know the M to me the M has so much power for the chassis that it is, Corvette like. I will keep my 97 for a very long time even if I find a perfect 2002. Enjoy!

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  What a Hassle! - 2004 BMW 5-Series
  By SLVRG35Coupe - January 10 - 10:00 am

  Beautiful car, but has caused me nothing except problems! One day the engine wouldnt start and when it finally did the engine would rev and the Service Engine Soon light would be on. Also, the Passenger Airbag Off is always lit. To top off the trouble, today the car completely broke down! Less than 3 months old, and it is dead. Engine wouldnt start, emergency lights wouldnt work, dead! Unbelievable, nobody can believe it, this is a BMW were talking about! I have no clue what is going to happen, but I am being dead serious. I hope and am pretty sure that this doesnt and wont happen to anyone else, but theres always a chance, so beware buyers!