Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  The Ultimate Driving Machine - 1997 BMW M3
  By Mike O. - March 24 - 11:05 am

  There have been few purchases (<5) in my life that I have absolutely no regrets about. This tops the list. Everyday when I get behind the wheel of this car I am elated. The response is like no other vehicle Ive driven. The flat torque curve starts you off at 200lb-ft and the acceleration is fantastic. Handling is phenomenal double suggested speeds for highway ramps (professional driver, closed course, do not attempt at home). Every time I think about getting a new car, those thoughts are blown away when I drove home. To top it all off, its practical-4 doors, trunk space, decent rear legroom. This is the most fun you can have in an automobile, probably for around $10k these days.

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  Ultimate experince - 2008 BMW 6-Series
  By roosevelt brown - March 23 - 8:59 pm

  insurance cost

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  Hidden Costs Of BMW Ownership - 1997 BMW 3-Series
  By ACF - March 23 - 1:11 pm

  Look, the BMW 3 series is as about a pleasurable ride in a daily driver you can possibly get. Great road feel, great acceleration, great looks, & in the MT a superior shifting experience. However, be prepared to pay high maintenance costs, especially beyond 75k miles. I bought my 97 with 49k miles. It now has 99k, & I have put out around $7k in maintenance since. Clutch is $900, alternator is $450, ball joints are $500, water pump $400, tires (sport) $700 & brakes $300 done every other year. It has some quirky things too. LED displays (radio & odm) go dim/out, radiator necks break, coolant lever sensors go bad, paint chips/rusts way to easy. All in all a great ride, but youre gonna pay.

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  Great Car! - 1997 BMW 7-Series
  By JoeyJ - March 23 - 10:24 am

  Great car fun to drive but when something breaks prepare to spend at least $200 in repairs.

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  Unbelievable - 2009 BMW M3
  By Frank - March 23 - 6:42 am

  You think youre buying an outstanding vehicle until you actually take ownership. BMW goes above and beyond allowing for just about every little adjustment possible. If you want cargo room or great gas mileage dont buy this vehicle. If you want the driving experience of a lifetime this is the car for you. It sounds like a race car, drives like a race car, brakes like a race car and feels like a race car, BUT you can adjust the power, suspension and comfort levels to your liking. There really arent enough words in this section to describe this vehicle.

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  Real Excitement - 2009 BMW X6
  By Metin Kaska - March 22 - 6:51 pm

  I waited for one year to upgrade my car X5 to X6. We drive long distance at the weekends. We had very good time with our X5. But driving a X6 is a Real Excitement. Our car is xDrive 35d which has 6 cylinders-turbo charged diesel engine delivering 293 HP. I drive very comfortable and feeling very secure with this car due to its safety features and control systems. we like its outer design which is different than regular cars. It also has an excellent interior design. Bottom line, it was worth waiting for a year.

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  Engine light - 2000 BMW 3-Series
  By runanelope - March 22 - 10:00 am

  I have had my engine light go on about every other month. Little annoying things like VANOS, thermostat, gas cap. But it hasnt left me stranded. I have the 323i. I dont like the power although it isnt bad. I would opt for more tork. The drive itself is amazing!!!!

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  Love it - 2003 BMW 5-Series
  By Jaykayd - March 22 - 10:00 am

  Fast, powerful and so much fun to drive... just wish the clutch didnt go so quickly... also had a transmission problem that required a switch. Other than those problems, and a niggling window rattling problem, its a dream car.

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  Beyond my expectations. - 2003 BMW 3-Series
  By D.Viana - March 22 - 10:00 am

  I didt think my 330 CI coupe was going to be so much fun to drive. Now I think of any excuse to get the car out of my garage. Its truly an experience every time I drive off, turn the DC player on and get on the road. The car responds to my commands and there is no hesitation whatsoever. Its truly a blast to drive this car. Now I understand what it means to be inside the ultimate driving machine.

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  Radiator Problems - 2001 BMW 3-Series
  By samarap - March 22 - 10:00 am

  While this is a great car, it is not at all perfect. I continue to have antifreeze smells after two years and several trips to the dealer. Front brakes also did not last very long. May not keep it after warranty due to expected high cost of maintenance.