Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Best Convertible on the Market - 2003 BMW 3-Series
  By Astaire2 - October 2 - 2:00 am

  I have been a convertible lover since day one, and when I was in the market for a new one, I test drove them all, mazda, ford, Mercedes, Jaguar, and the all the convertible BMW models and the 33o fit me like a glove. I live in Chicago so the hard top for the winter is perfect. The interior is a dream, GPS, voice command phone system (only With Sprint Service), convenient controls on the steering wheel, and leather seats to die for.

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  Ultimate Driving Experience - 2002 BMW 3-Series
  By Paulo - October 2 - 2:00 am

  I am a car enthusiast "hardcore," which I will participate in my sparetimes in all car events. I always heard that BMW is the best car to buy for performance and fun to drive. After purchasing my car, a 330Ci, Im in love. Its better than expected in the performance, fun to drive, and quality sectors. I drove 38,000 miles until now and Im still excited when I can drive my "baby." Its very well balanced between comfort, which doesnt give the feeling of "bounciness" that usually happens with sports car. Engine is very silk smooth like, with a great response. The only problem I can tell upfront is the risk of getting a speeding ticket faster than you think.

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  BMW 530i - You gotta drive one! - 2003 BMW 5-Series
  By diggertoo - September 28 - 10:35 pm

  Purchased used in great condition. The suspension system is incredible. The car feels like its glued to the road and is the smoothest and most comfortable riding car Ive ever driven. With a bad disk in my back, the lumbar system can be adjusted to make even longer trips very comfortable. The air vents in the dash provide circulation throughout the car, without hitting anyone directly in the face. And the sound system... if you close your eyes you would swear you were live at a concert. The sound system with 10 speakers and 2 subwoofers is that good and the list of other useful features could go on and on.

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  Want a convertible, but cant let go! - 1995 BMW 7-Series
  By RJ - September 27 - 2:20 am

  This is definitely a one of a kind! Almost 2 yrs now Ive owned this devil of a car. I love it so much I cannot buy the convertible I really want. Has 290,000 miles on it, but looks practically showroom condition. Sure it costs money at the shop, but if you want cheap repairs, buy a cheap car. This is a top of the line automobile the difference between living in a mansion or being satisfied with less.

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  Pleasure to drive - 2007 BMW 3-Series
  By jonny - September 26 - 12:00 pm

  Before purchasing the BMW 328i coupe with the sports package, I had an Audi A4, which is also suppose to have great handling, performance, etc. Hands down - no comparison. I have never had as much fun driving a car as I do with the BMW. Granted, its pricey, doesnt come with as many features (my 4 yr old audi had way more features and was less expensive), but in terms of performance, man, this car certainly is the ultimate driving machine. Extremely quick on take-off, suspension is phenomenal, and braking is incredible. Not to mention, its styled so elegantly, that you will certainly get looks on the road. Amazing car, by far the most fun I have ever had driving a car.

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  BMW 3 series convertible - 1995 BMW 3-Series
  By emerald cruiser - September 25 - 1:34 pm

  Excellent quality car that lasts and lasts. Very fun to drive, lots of pickup and very solid. I was hit sideways by a bus and I was not injured and the car did not require a major part replacement. It has room in the back seat for 2 adults, which most convertibles do not have. Trunk is small though but bigger than most sports cars. Maintain it regularly and get a good mechanic and it will provide you with many years of enjoyment. Paint job lasts well if waxed regularly.

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  2007 525i-Great Car to Drive!! - 2007 BMW 5-Series
  By Robert - September 24 - 11:10 pm

  We have enjoyed this car so far. We DO love the iDrive. Has awesome programmable features. Very well built car and is very good fit and finish. Car is ok on room but wish the back seats had a little more room. The 745i had better room but it was a lot more expensive. We looked at Audi, mercedes, Lexus, and Infinity. My wife fell in love with the overall feel of the car versus the others. The drive is very solid and is very tight to drive. Free maint was a plus.

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  4 years later, still in love with it - 2004 BMW 3-Series
  By jazzmin - September 24 - 7:45 pm

  I just had my 2004 325i detailed, and I feel just like the day I drove it off the lot - it is still that much fun to drive. The best surprise Ive had with this car is the highway gas mileage. According to the trip computer, I get between 33-34 (sometimes a little more) mpg on the freeway, and thats driving at 70-75 mph. Other than a short in a headlight socket, I havent had a single problem with this car in the 53K miles Ive driven it. Most fun and, again, surprisingly, most reliable car Ive ever had, including 3 Hondas and two Toyotas.

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  The Real 4 Door Sports Car - 2002 BMW M5
  By silver02m5 - September 23 - 8:43 pm

  I bought it because there really is nothing else in its class. If you want a very fast and very comfortable big sedan with a 6 speed, this is your only choice. I owned an M3 before, and the M5 is much more comfortable/luxurious. The M5 does give up quite a bit of agility to the M3, but it makes up for that with the quiet and comfortable ride. Have a very thorough pre-purchase inspection done as there are some very expensive parts on this car. Look for a well-maintained car that was owned by an enthusiast. Reliability is very good for a car in this class, but you will be in for a surprise if you are not used to BMW maintenance/repair costs. They need all cooling parts replaced @ 5 years.

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  Awesome - 2004 BMW 5-Series
  By Motorheads - September 22 - 10:00 am

  One awesome looking sedan that looks amazing on the streets. A head turner without a doubt.