Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  BMW 735il - 1991 BMW 7-Series
  By NCBMW Driver - May 28 - 9:46 am

  A good value in a used luxury car. Keep in mind that this is a high end luxury car and fairly complicated at that. It requires more maintenance than a Japanese car, but the owner will be rewarded with a great car. Plan on spending at least $1000 per year on maintenance. Mileage is not bad for a car of this size. I get around 18 in town and 22 on the highway. Sleek, comfortable and powerful. It is great on the highway or on a twisty road. Cheap to get into, but can be humbling to your wallet to keep it running.

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  No competition! - 2003 BMW X5
  By MTodd - May 27 - 7:17 pm

  My X5 4.4i is the best of 20 cars I have owned! It pulls my wakeboard boat with ease and looks great doing it. The cold weather pkg even finds it uses in the summer (heated seats on cold lake nights)! This SUV drives and rides like a car, any my friends with Tahoes and Armadas get jealous after driving it. Doesnt have the most storage in the back, but enough to take camping and haul the kids (and their stuff) around. It has been a pure pleasure to own and to drive. I look forward to upgrading to new 2007+ body style and the third row seat for the kids friends. I have never met another X5 owner who did not love their car. So, go get one already. :)

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  Best car Ive ever owned - 2001 BMW 5-Series
  By Rubens - May 27 - 6:26 pm

  This car is one of the best bimmer ever made. Reliable and performance are the words describing this baby. For best drive you will need to maintain the car...and when I say maintaining I mean it. So far I spend about 1000$ a year (its my 3rd year for breaks, oil and air filter...tune up). But I still enjoy and love this beast!!!!

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  Worth the Money - 2007 BMW 3-Series
  By WILLIAM - May 27 - 6:26 pm

  IÂ’ve been in the car business for ten years and have yet to experience a car that delivers on style, comfort, quality and performance as this car does. Bought one for my wife feeling at the time kind of pricey for 3 series but have to admit that this car lives up to all BMW claims.

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  Smile on my face - 2003 BMW Z4
  By DickP - May 27 - 2:56 pm

  I have had this car for 6 years and I still cant get over how much fun it is to drive. I rented a Corvette on vacation and couldnt believe the difference. The Z is fast, refined and nimble, the Corvette was fast, loud and didnt handle as well as my 1961 Corvair. The only car I have seen that would make me want to trade it is the 2010 Z with the twin Turbo. That has to be scary fast.

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  First 400 miles E90 - 2006 BMW 3-Series
  By Bimmer Fan - May 27 - 11:33 am

  E90 with manual, PP, SP, Active Steering, Sunshades, Sat Radio. Wow, this car is amazing. With the sport package, the handling is superb, predictable and sticks like glue. Surprisingly, the highway ride is still very smooth and forgiving, then again I prefer a firmer ride in general. The interior is very efficient and almost on par with Audi. The technology is stunning from the Active Steering to the Bluetooth capability to the DSC/DTC. At times, the car makes me into a better driver than I am at the limit. It exudes confidence in all aspects of driving, braking, cornering and accelerating. I truly can have a sports car experience with the convenience of a family sedan.

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  You know you want the convertible - 2005 BMW 3-Series
  By Lexventura - May 27 - 12:48 am

  Have owned this gorgeous pre owned (CPO) car for a month now. I routinely get stopped in parking lots for questions. The style has aged so gracefully, many people think its a new car with the top down. Car is composed at all times. My first BMW (after Lexus, Acura), I didnt expect the hype to be true, but it is: the BMW ride is firm but forgivingly compliant at the same time. No lean, no roll but my wife likes the smoothness better than our Lexus. Car has new Michelin Pilots. Power is more than sufficient. On starting, the exhaust note is a pleasantly refined but assertive rumble. You do sit very low in this car, so be prepared to look up at nearly every other vehicle on the road.

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  Engine - 2008 BMW 5-Series
  By bennett - May 26 - 4:41 pm

  We have had the car in the shop for the same reason 4 times. They have replaced 6 ejectors, fuel pump and a gas line. We got it out of the shop on a Thursday we went on a trip on Sunday and it backfired and made a loud noise and smoke filled the inside of the car. By the time we got it stopped and out, the car was burning. It burned up. We did all we could to get it repaired.

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  2006 BMW M5 4dr Sedan (5.0L 10cyl 7A) - 2006 BMW M5
  By magiver - May 26 - 3:46 pm

  A wolf in sheeps clothing. Mild mannered driving around town and then head snapping acceleration and tight cornering is available when needed. The seats are incredibly comfortable for a tall driver. Great handling with the proper amount of feedback. Fit and finish are superb.

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  Great car, great power which can haul - 2002 BMW M5
  By ptony9 - May 26 - 1:31 pm

  Amazing handling, great build, great interior features and quality construction inside (instead of the cheap plastics of American muscle cars). Everything including the dashboard and door panels are high quality durable leather. Roof and some panels are all full premium suede. Yes cornering may not be as great as a true 2 door sports car. But it can beat any other sports sedan out there in cornering. If you want to improve cornering and stability to a large extent, like me go for something like a Dinan suspension, struts, light weight wheels etc.