Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Simply Awesome - 2008 BMW X5
  By Basman - January 1 - 11:11 pm

  I havent even had the vehicle a week and this is our first BMW. I wouldnt have considered BMW but my wife really wanted to check them out. After taking it around the block I was hooked, I was impressed by the attention to detail and the feel of the vehicle. I am sure there will be more Bimmers in the garage.

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  The Ultimate Driving Experience - 2001 BMW 3-Series
  By fjd330Ci - January 1 - 8:11 pm

  I bought this car brand new and have owned it for over 6 years. Driving this car is one of the few enjoyments of going to work in the morning. The maintenace could get expensive so Ive herd, Ive been working on cars as a hobby since before I could drive and do most of my own wrench turning. Ive had some minor mechanical issues that are out side of the routine maintenance stuff that I was able to repair on my own. The only disappointment was the automatic transmission It needed to be replaced after a little over 100K. Lifetime fluid does not mean lifetime. I only have on regret and that is not getting the manual tranny.

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  Four Time Bimmer Owner - 2006 BMW 3-Series
  By rggolfguy - January 1 - 9:15 am

  This is my 4th Bimmer and the best performer of the bunch. I have the 6-speed with Sport package. I removed the Pirelli run flats at 25M miles. Was ready to trade for a Lexus. The car was actually dangerous to drive with the Pirellis. With Michelin A/S Sports it drives and rides like a BMW should. It is also now great in MN snow.

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  Bought the car - 2005 BMW 5-Series
  By susan rutz - December 31 - 3:13 pm

  Execellent! Bought the car after I test drove it. Thought the car exceeded my expectations. The last car I bought was a 1995 525i ten years ago so obviously I still love the brand.

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  Awesome - 2004 BMW 6-Series
  By plasticman99 - December 30 - 9:35 am

  Awesome is the only word to describe this vehicle. Engine performance, handling, braking, comfort, exterior, accessories-it has it all. The closest to perfection I have seen.

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  Ultimate driving machine is no joke - 2002 BMW 3-Series
  By Allan Adderley - December 29 - 7:06 pm

  Feel very safe in this car. Impeccable handling, great power, and fabulous brakes turn otherwise scary experiences into just gee whiz moments. No fat. No wasted space. Every control feels exactly like you want it to feel and works the way to want it to work. Totally neutral handling at every speed makes you king of the road in the turns. Park it next to a new Mustang, for example, and you will be amazed at how small it is in comparison although it has more room inside. Tight turning radius makes maneuvering in small spaces a breeze. Cars like this just show how far the others have to go. Reliability has been very good with this and my former 2001 330i. Total mileage driven, about 60K.

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  The Ultimate Driving Machine - 2006 BMW X5
  By V - December 28 - 10:35 am

  We LOVE this car! When we first bought it, I was creating errands and reasons to drive! Two years later, I still get excited every time I get into it! Our teenagers and toddler are all comfortable in the backseat as well! Weve packed and moved things one would hardly believe! It even tows our 26 foot sailboat! This is a purchase well never regret other than wed like the optional 7 seats. A trade in may be in the near future! A repeat buy is a sure way to define exceptional quality and experiences!

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  I love this car - 2003 BMW Z4
  By Tarzan - December 27 - 9:16 am

  Fabulous car. Replaced a (blown) 97 Miata STO which was a spectacular car--but the Z has everything my beloved Miata did not (legroom, to name only one example!). Ive had it for a couple of months now and just flat love this car. Performance is wonderful, build quality is stellar and chicks dig it. Only suggestion for improvement would be to increase interior storage space a bit. Very happy to have this car and would recommend it without hesitation.

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  Very Impresses - 2004 BMW X5
  By ssabripo - December 27 - 2:00 am

  I bought this car after test driving the VW Touraeg, Infinty FX45, and the Acura MDX. It is not as luxurious as the Tourage on the inside, is not quite as fast in the straight line as the FX45, but it is the best all-around SUV Ive ever driven! it handles like a 3-series sedan, and the new Valvetronic just hums as you go 100mph.

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  Super Car - 2004 BMW 5-Series
  By Red Dog - December 27 - 2:00 am

  Having driven Corvettes, Merdedes, and even an Infinity for the last 30 years, I decided to try the new 2004 530i and I am impressed. It has superb handling qualities and surprising acceleration for 235 HP. I was first attracted to the car because of the new styling. I have read numderous compaints about the new look, and I cant understand it. I have received numerous complements on the looks and my wife called me yesterday to say she had received 3 separate "thumbs up" while at stoplights yesterday. Common folks, even Volvo got rid of their "boxy" look.