Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Best car driven! - 2003 BMW 3-Series
  By bimmer3i - March 9 - 10:00 am

  Its really fun to drive this car. Its awesome!

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  The ultimate driving machine get the car - 2010 BMW 5-Series Gran Turismo
  By Likecarz - March 9 - 3:10 am

  By far the best BMW Ive owned. 2 x5s, 2 x6s and 328ix and my new 550i gt stands out from them all. Quality, great ride, sporty/athletic look (the pictures do not do this car justice. You have to see it up close and personal). Got the 19" upgraded wheels, sport package, loaded, black on black. Its awesome! Get this car!

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  Amazing Car! - 2003 BMW 3-Series
  By Christa - March 8 - 9:49 pm

  I have owned my 330i for almost 4 years. I used to drive a Honda Accord and had several problems with it. I never looked twice at the BMW. The first time I drove it, I absolutely loved it! I wouldnt settle for the 325 - less horse power. I purchased the extended service warranty, which I think was a waste of money. I have the sports package and the front end had to be rebuilt at 62,000 miles. That was disappointing and expensive! It now has 72,000 miles on it. I am torn about what to do - keep it or get another car. I have also had to replace the drivers side window regulator, the tail light assembly, a valve cover gasket and hoses. Still love it - no other like it!

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  A Rocket - 1994 BMW 7-Series
  By Brooke Doswell - March 8 - 8:02 pm

  This car had the bad engine which was replaced by BMW at 40,000 mi. At 60,000 mi, I installed factory rebuilt transmission. This car is a dream to drive and a rocket ship. I plan to keep her for a long time.

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  Great all-arounder - 1994 BMW 3-Series
  By bimmerboy147 - March 8 - 7:46 pm

  I got this car as a project with 219,000 miles a few months ago. I had to do a few things to it to get it back up to par mechanically, but with such high mileage, I was expecting that. It runs like a brand new car. The engine and transmission are still smooth, strong, and responsive. I wanted a manual transmission, but this automatic has proven itself a very worthy substitute. It is always in the right gear at the right time. It has a manual mode, but it is so well calibrated that I never need it. I am a college student with a 4 1/2 hour drive to school. I almost always drive non-stop and I never get out of the car sore. As comfortable as it is, it also handles like a true sports car

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  Wonderful to own and drive - 1996 BMW 8-Series
  By thomas - March 8 - 4:33 pm

  This car gets heads turning, fair at the gas pump, sleek to drive and is easy to handle. The best to own, hope you get one!

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  Enjoying New BMW - 2008 BMW X3
  By New X3 Owner - March 6 - 8:32 pm

  Purchased in Feb. Terrific ride - very comfortable. The oversized sunroof is a real plus. Ordered Premium Package, rear side airbags, mats, heated front seats, metallic color. Nice ride: car performs beautifully. So far, shows Im only getting 15.6 miles to gallon, although alot of street driving. No hesitation as mentioned in another post. Very powerful and sensitive brakes. This is a feature added as I read its designed to perform right away. Very roomy although rear has hump in middle seat. The technology over just a few years ago is amazing. Had another customer in car wash actually strike up conversation about how nice the car is.

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  Great little SUV - 2008 BMW X3
  By amie klemmer - March 6 - 3:26 am

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  I wanted more! - 2008 BMW M6
  By M6 Lady - March 3 - 10:38 pm

  After several BMWs I got my first 6 series in the form of a 2004 645 coupe. I loved that car, the way it handled, the performance etc. Then I decided to drop the top and got a 2007 650 convertible which was even nicer than the 645s engine. After trying M5s and M6s at the BMW Performance Center in SC I was immediately sold. Thats when I knew my next car would be an M6. I didnt think there would be that much difference, but its just amazing! The V10 engine is a dream and SMG is very smooth and responsive. iDrive is even more user friendly than its earlier versions and its worth the couple of hours it may take you to get fully acquainted with it. Performance lovers, rejoice!

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  The best 3 series ever - 1996 BMW 3-Series
  By Classic 3 series - March 2 - 5:39 pm

  We bought this car when it was 10 years old and with 62k miles and cannot believe how tight it is. Steering is awesome and power is impressive. It also gets about 29MPG on the highway. This model has all of the power options unlike the late 90s and early 00s where they started to option these features. The sport mode gives it a real edge and is great in traffic. We hope to have it for the next 150k miles.