Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  My little Bimmer - 2009 BMW 3-Series
  By Rom - July 16 - 8:16 pm

  I love driving this car. The best part of my day is getting in the drivers seat of my car. This car handles like a dream and I have never driven a car that is better. I test drove an Audi A4, Merecedes C300, and a Nissan Maxima. None of those cars could come close to the BMW. I highly recommend this vehicle.

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  Good Looking Lemon - 2000 BMW 3-Series
  By Kim - July 16 - 5:15 pm

  Had owned 2 previous BMWs. After the warranty expired, within a couple of years it cost me $12,000 in repairs. Had to replace transmission, control arm, and power steering. This all from someone who drives once a week with a max. of 5000 kms a year. Wished I would have read all the driver reviews before buying it almost brand new from a distant cousin. Low mileage, looks brand new inside and out but do not trust driving it on the highway. Give your money to a panhandler instead. Sits handsomely in the garage. Looking for a new car.

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  Holding up well at 25k - 2002 BMW 3-Series
  By bmwdriver - July 16 - 2:00 am

  It was either this or the A4 1.8T at the time after narrowing the field but I got a better deal on the 325, plus the 6-cyl had a better feel to it. The 325 handles great in all kinds of conditions (doesnt snow so much in Los Angeles but Ive driven in rain, traffic jams, mountain roads, city streets). No problems yet, just routine maintenance & replacement of back brakes (probably due to freeway congestion & starts/stops). Its hard to describe, but it feels more solid & glued to the road, quicker and safer than any other sedan you might otherwise buy.

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  745 - 2004 BMW 7-Series
  By Elena1970 - July 16 - 2:00 am

  Fun to drive, but its guaranty that you will bring your car to the service every month.

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  Great car! - 1991 BMW 3-Series
  By gocanes14 - July 16 - 12:01 am

  I just recently got a 318is and it is a fun little car to drive. It has almost 200,000 miles on it and needs some things like new struts, rack and pinion, timing chain. It handles pretty good and I get pretty good mpgs when I dont drive it hard.

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  Cracks in 18-inch wheels/run-flat tires - 2006 BMW 5-Series
  By ron2hoff - July 14 - 11:59 pm

  BWM refuses to acknowledge that their rims are defective and crack as a result of normal driving, especially their 18 inch rims when coupled with run-flat tires. We dont take speed bumps at 40 mph, run over curbs, or not slow for a potholes... events that might possibly crack a rim or break a tire. Yet BMWÂ’s excuse for not replacing 2 cracked rims was that the cracks must have been caused by the driver, not faulty rims/run-flat tire combination. In the past several years we have owned 3 BMWs... but this will be our last because of such a head-in-the-sand approach taken by BMW NA.

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  Fun to drive - 2007 BMW 3-Series
  By jimwv - July 14 - 7:10 pm

  Very pleased. Handles very well with a neutral, flat and connected feel to the car. Ergonomics fit me very well and interior is roomy for a compact car. Run flats are acceptable, ride-wise, although once worn, Ill replace with Michelins and put some fix/flat in trunk. Bluetooth works very well. Fantastic leather and interior fit/finish is great but glove box is smallish. For the high price of admission, the standard sound system should be better - okay, but the Logic 7 system shouldnt be an option at this price. Push button start system is, I think, unique. Some may say its odd or gimmicky. Good power but if youre a power monger pop for the 335.

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  M5 rules - 2006 BMW M5
  By Mach 5 - July 14 - 5:02 pm

  I studied and drove everything available in the 50-60K range. This car has everything you need and more power. The performance is outstanding. The exhaust sound has improved with mileage. Now it sounds WONDERFUL!

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  Best SUV ever! - 2001 BMW X5
  By Montelimar - July 14 - 4:53 pm

  Definitely the best vehicle I ever had! No problems at all, just oil changes, brakes and tires. The engines still strong and feels like it is still new.

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  2006 X5 4.4 - 2006 BMW X5
  By Rick - July 13 - 7:55 pm

  Leased the beast for 36mo with 3 months remaining. Prior SUV was the Infiniti FX45...X5 is superior in all aspects. No pops, leaks, squeaks or rattles...not one repair. Still drives like new. A perfect all around SUV that performed very well on our icy mountain roads. Average 18mpg. I hope to buyout this X5 at lease end.