Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Nice Car - 2004 BMW X3
  By Jae Yool Joo - April 23 - 10:00 am

  had a few very minor problems, such as airbag light problem, door locking system problem....but totally its fun to driving. Totally feeling ultimate dring machine!

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  Cheaper over the long run - 2006 BMW 3-Series
  By Laith - April 22 - 10:40 pm

  I bought this car in June 05 and I thought I made a mistake as it was probably the first car that rolled off the assembly plant. I was mistaken, I had similar problems like everyone with the tires, but I replaced with dealer-recommended Continental which are run-flat as well. The car is much better and longer tire tread, I have almost 40K miles, and dont have anything to complain about. Ive been driving GMs all my life, but was getting sick & tired of dealership services and not to mention the poor quality. When I bought this car, I decided to treat myself for a nice ride. I will definitely buy another BMW.

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  Class Ride - 2007 BMW X3
  By Ken Nersesian - April 22 - 10:07 pm

  Bought this car for my wife who was reluctant to own since she doesnt like the tight, sports car like ride. She prefers the soft, floating on air feel. Well, its mine now. The X3 has a lot of get up and go, and you just have to breathe on the brakes to stop the vehicle. On the highway, you need self-control to keep it under 100 mph. Its like riding on a rail. However, around town in stop and go traffic, it is not smooth acceleration and shifting. It lurches off the line and then quickly starts upshifting. Its what my wife did not like about it, and I have to agree. All things considered, it is an awesome vehicle and has a real class aura about it. I highly recommend it.

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  Instant, incredible fun - 2007 BMW Z4
  By Fred - April 22 - 7:37 pm

  Nothing like completely changing a day as to hop into the Z and spring off into the night. Incredible driving experience and am lucky to have many windy roads to enjoy. Fun, fun, fun!

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  Exceeds Expectation - 2005 BMW 3-Series
  By J. Buckley - April 22 - 6:16 pm

  It took time (and miles) to understand this car. But it was oh so worth it! We understand each other in a synergistic fashion that defies description. I know its a machine but I swear that it knows how you want to steer and brake before you do. I have the performance package and it is truly unbelievable! The acceleration and braking and steering are beyond my wildest dreams. A truly magnificent vehicle!

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  Yikes! Its fabulous - 2008 BMW 1-Series
  By mr. rogers - April 21 - 11:00 pm

  Picked up a new 128i. Fun to drive, easy to park, brakes fabulously, accelerates like a rocket - sure not like the 135i but close enough. Great car, great ride, great BMW feel.

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  New to me! - 2005 BMW 3-Series
  By bg - April 21 - 12:20 pm

  I bought a used 2005 325xi with 34k miles. I took her on a trip from CT to NC (with 2 other people in the car and luggage) and got 481 miles to the tank. Thats 32 mpg! What a great car! I would totally recommend getting one! So much fun to drive!

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  2007 BMW Z4 3.0si 6 spd manual - 2007 BMW Z4
  By Dee - April 21 - 12:16 pm

  I purchased my Z4 for pleasure driving only (sunshine time). This was to replace my previous convertible of 5 years that I sold last year. After test driving numerous cars, once I sat in the Z4 I knew this was one for me. It amazes me every time I take it out for a drive! Usually there is a limit that a car can handle in driving performance but I still cant find it with this Z4. Its like "I can take that, I dare you to go farther!" Needless to say, this is a car that can get you in trouble. BMW really knows how to design and build an exceptional convertible. They have mastered what it takes to create an unparalleled driving experience. I am impressed.

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  Wow, what a car!!!!! - 2006 BMW 5-Series
  By Rob - April 20 - 6:03 am

  First time owning a BMW and after one week I know it wont be my last. This car has it all... performance, comfort, looks and it drives like crazy.

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  Classic BMW. . . - 1998 BMW M3
  By E.Monk - April 20 - 1:29 am

  This car is simply amazing. I have driven it for ten years and loved every day of it. I am still excited every time I get in the car to drive. Although not a "beast" as far as power is concerned, the 98 M3 can out-handle just about any other car on the road. The ride is adequately comfortable, yet the suspension gives every turn a sporty feel. For the most part, this car has been trouble-free (albeit only 55kish miles water pump, clutch replacement). Some minor complaints: wish there was a 6th gear, fog lights seem to crack easily, poor air conditioning.