Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Buy one today! - 2016 BMW X5
  By Doug Kurtz - August 23 - 1:30 am

  It is a great vehicle. Quiet. Nicely engineered ride.

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  Best BMW Ive Owned - 2006 BMW 5-Series
  By MJE - August 21 - 7:26 pm

  This is my third BMW, and I currently own a 2001 540i that is a great car. This new 2006 530i is an amazing and better car, and I dont understand what the various auto magazines are thinking in their reviews! This car is an outstanding blend of quickness, agility, comfort, build quality, and amazing technical features. The iDrive is actually easy to use and very cool. The sports suspension and seats are more comfortable than past 5 series while handling better, thanks to the active roll bar technology. The 530i engine has solid power with 255 HP and great fuel efficiency - gettng about 30 MPG highway and good economy with stop and go driving.

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  Back to being an old man - 2008 BMW 5-Series
  By js - August 21 - 11:24 am

  Had traded a 530 for an X3 as I felt like I was becoming an old man with a sedan. One year later Im back in a 535XI and Im enjoying being a 45 year old old man. What a difference! Solid ride, good punch from the turbo, especially in sport mode.

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  Transmission Nightmare - Recall needed - 2007 BMW X3
  By Dooley - August 21 - 7:08 am

  Driving along a back country road and slump. The transmission felt like it dropped out the bottom. It left me stranded since when I turned it back on it refused to recognize reverse, drive, any gear whatsoever. Since then I have had a "software update" and it is still extremely sluggish in first gear and before I know it I am in third at a snail pace. Highway driving is excellent but in traffic a nightmare, and unreliable shifting. I was told this is a worldwide problem by my dealer regarding X3 transmissions and although this is happening to several X3s it is not large enough to recall. There needs to be a recall. Lurching and shifting so hard that it bucks is not acceptable for a BMW.

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  Simply the perfect car. It morphs. - 2008 BMW 5-Series
  By Big Tony - August 20 - 7:52 pm

  Want a comfortable car? How about one that can go from a cruise, to a race in seconds? This is the one you want. Why sacrifice comfort, convenience, or practically for pure driving pleasure (like Porsche), when you can have it all? I drove a bunch of Audis, checked out a bunch of Mercs - but man, after having another BMW, you cant change to anything else. Only Germans can make REAL cars. Im biased, and some people dont really care about the driving experience. But if you do, German cars, and in this class, especially BMW is the only game in town.

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  young man... love it - 2007 BMW X3
  By volpster - August 20 - 3:01 pm

  Although this is typically a car for women, Im a 30 year old man, and I love this car. I needed to purchase an SUV and love how the X3 drives like a sedan, but is great in the snow and on wet surfaces. I enjoy the tight steering and quickness. Its much more agile than any SUV Ive ever driven.

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  A Definite Head Turner - 2008 BMW X6
  By George Bustilloz - August 20 - 10:52 am

  This is my 3rd BMW, but my first new BMW and will not be my last. I have never been in a vehicle that has turned more heads and make even other luxury car owners smile and give me the "Big Thumbs Up!" The Interior is nice and roomy, the controls are logically laid out, and the car is just a dream to drive.

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  Excellent - 2003 BMW 3-Series
  By Kingsley - August 20 - 2:00 am

  Excellent car, solid on the road, well built, reliable, and most importantly, great to drive. The chassis absorbs bumps brilliantly yet is composed through the corners with minimal body roll

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  Great Car - Better Than S500 - 2008 BMW 7-Series
  By Will - August 19 - 8:38 pm

  I had only considered another S500 or the Lexus LS460 L. I stopped in at the BMW dealer while the wife was shopping just to kill time. After the negative notes on the iDrive and a look I considered "not cool" I was impressed with the close-up look of the exterior and blown away by the interior. One test ride and I was hooked. No doubt it is a blast to drive. The young buzzers that show-off at the stop lights are real surprised when the "large" BMW blows past them after the first 100 ft. or so. The 760 might have been more fun but not enough to justify the extra cost. The iDrive is no big deal to learn or navigate.

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  Oldie but goodie - 1995 BMW 3-Series
  By 70dave - August 17 - 11:32 pm

  Bought this car for my daughter as birthday present. We have been typically domestic car buyers,t his is our first BMW. WOW! After driving it my wife said,"if she doesnt want it, can I have it!" The car had 150,000 miles on it and is is good condition considering its age. Everything works and had new struts installed by previous owner. I have to "test drive it" frequently to make sure everything still works,when I really just enjoy driving it. Am thinking about purchasing another for my wife to drive.