Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Little things are bugging me - 2010 BMW 3-Series
  By Dave J - December 29 - 2:31 pm

  I have had my 328i coupe for 4 weeks now and for the first time in my life the more I use a car the less I like it. The car has good performance but lack so may little things I have taken for granted in other cars. Example, the only way to lock the doors when exiting the vehicle is with the button on the key, you can not lock it any other way, the trunk lid is heavy you need a free hand to open it. I have also found the electronics to be difficult and not intuitive like in my Lexus.

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  Money Pit - 2000 BMW 5-Series
  By Richie Rich - December 29 - 10:13 am

  Remember the 80s movie with Tom Hanks and Shelly Long-The Money Pit...it was like that. Great car to drive when it ran. Electrical problems caused the battery to drain leading to 3 new batteries and 20 jumps/charges over the course of a year. Add new tires, brakes, water pump, antifreeze and oil leaks, control arms, sway bars, brake/abs/traction control sensors, etc and no repairs are affordable.

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  Sports Car not SUV - 2007 BMW X3
  By Mobile 12/28/09 - December 29 - 4:38 am

  I just bought the X3 with Sports Package with 34K miles as a certified used car. The car is under warranty and still smells and looks like new but I paid 15K less than buying a new X3. The X3 drives and handles like a sports car. The 260HP engine is perfect. I drove Lexus RX, Acura RDX, Mercedes GLK and they do not come close to the X3 handling.

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  This Car Is The Standard - 2001 BMW 3-Series
  By MikeLeeman - December 29 - 2:00 am

  This is my fifth BMW. Ive had a 635, two sevens and an E36 M3, and this one is every bit as much fun as those, even if it isnt as flashy. Its the perfect integration of performance, style and practicality.

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  Not so good - 2004 BMW X3
  By BML - December 29 - 2:00 am

  So little car for so much money. Still think I got the wrong car.

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  Germans got this one right! - 2005 BMW M3
  By M3 Lover 4 Life - December 28 - 6:24 pm

  This is my third BMW and 2nd M3. I got it with the lumbar back support (life saver for tall guys like me) With factory bluetooth option. This car will never be sold. If you want a little more kick try installing a K&N cold air induction it will kick up another 20 ft lbs of torque. I also upgraded to the Iridium plugs, great addition. I looked at the 2009 convertible and with the top down you cannot use the trunk, so this baby is mine for years to come No better car in the world for the $ !!!

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  Needs better quality & reliability - 2010 BMW X5
  By Tap - December 28 - 3:26 pm

  The X3 and X5 have the same 3.0 sized engine. But the X5 is about 1000lbs heavier. Where is the "Efficient Dynamics"? It is sluggish after making turns. You are constantly downing shifting gears just to be normal on the roads. This one is not part of the Ultimate Driving machine class!!

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  Perfect Sedan - 2009 BMW 3-Series
  By DanD - December 28 - 12:12 pm

  Still cant believe after 19,000 miles and 6 months the car still feels GREAT. Optional Xenons are are a MUST, sports package, and cold weather package. Leatherette feels great and holds up very nicely. AWD system is the best I have ever owned. Had a 2002 Audi allroad and this car gets around just as good if not better. No complaints about the run flats. Just had it in for first service at 17k, said tires had almost no wear!! Handling is BEST in class, I drove every car in segment. Brakes are the best I have ever had. HIGHLY recommended, at least test drive, blows the new A4 out of the water in handling. 30+ mpg on my long road trips! 25+ city hwy!

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  Second time lucky - 2009 BMW 3-Series
  By big kev - December 28 - 7:15 am

  This is my second 3 series - the first was 2007 335i and for some reason this update is a much better car. I have 16" wheels with 205/50 tires deliberately avoiding low profiles and the ride is very comfortable, and handling is fine (runflat smash and crash is gone!) I find The car more comfortable than the 5 series and traded my 2008 Audi A4, which I liked a lot but the Beema is much smoother and more refined - especially the diesel engine. Hated the old 3 series mainly because of the high fuel bills and the horrible ride - love this one mainly because of the improved ride due to non low profile runflats and Continental tires rather than Bridgestone which were awful.

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  Almost a great car - 2009 BMW 1-Series
  By emac - December 28 - 12:19 am

  Got my 135 coupe with 10k miles on it. Love the way the car drives and handles. Excellent manual transmission but this has been a heartbreak car. Reliability has been poor. Within three months, fuel pump went out then the tail light went out. Dealer failed to fix it the first time. Lots of creaks and rattles when road isnt perfectly paved. Handles well but there is more body roll than I expected. Also, heater puts out cool air from the vents except on highest setting.