Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

• 

  X5 diesel review - 2009 BMW X5
  By louis - March 4 - 7:49 pm

  The SUV while a little noisy outside is extremely quiet inside and comfortable with excellent power and very good fuel mileage.

• 

  Power Sedan - 2008 BMW 5-Series
  By stingers - March 4 - 2:58 pm

  I disagree with the prior reviewer. I too came out of an Audio A6 3.2 into a 550i sport, but think the BMW is a better car in every respect. I have had no problems with my car after almost 2 years of daily use, hard use. I drive this car hard and it delivers! The engine is something to be reckoned with, from 0 to over 100 there is power to spare, just punch it and hang on. The interior is solid as a rock... no squeaks or rattles almost 20k miles. Where the A6 is plastic this car is leather, a true luxury sports sedan. (my A6, my 2nd , was in the shop many times)

• 

  BMW-- Simply Excellent - 2002 BMW 3-Series
  By WarEmblem - March 4 - 10:00 am

  This is my first BMW, and by comparison, no car compares! I am excited about starting off with this level of vehicle. The transmission and engine are golden. I also am learning how to drive a stick--yes, I am learning on my brand-new Bimmer. Nice smooth clutch.

• 

  A great car! - 2003 BMW 5-Series
  By kjm - March 3 - 1:44 pm

  This is my 4th BMW and the one I kept the longest (prior 3 were 3-series). This car does everything well style, performance, handling, comfort & safety. I have not experienced any major problems with the car - routine work only. 87000 miles and going strong. I still get compliments on the car even after 6 years!

• 

  Best Green SUV - 2009 BMW X5
  By I Offset - March 1 - 10:53 pm

  Ive led a double life for years. Im a committed environmentalist, and at the same time Im an SUV lover. I love SUVs because Im 64", Im claustrophobic, and I have a kid, dogs and a horse so I need to be able to haul a lot of gear. But I also totally believe that if we cant all reduce our carbon footprint our childrens children will face some huge problems. So, two years ago I traded in my Range Rover for a Mercedes ML 500, and last month I traded that in for the new BMW X5 diesel. I got 12 MPG with the Range Rover, 15.5 with the ML 500 (both on premium), and so far (after 650 miles) I am getting 20.1 mpg on the X5. Not as good as a Prius, BUT WAY BETTER TO DRIVE.

• 

  Best Lux Crossover Out There - 2009 BMW X6
  By X6Owner - March 1 - 6:51 pm

  Just picked up my 2009 X6 35i and am loving it. Lots of people dont understand why this vehicle exists but it has everything I personally look for in an everyday driver. Ive got utility when I need it with plenty of cargo room for a weekend ski trip, no kids yet to worry about messing up my nappa leather, physics defying handling for an SUV that must be experienced to be believed, a peppy engine that begs to be put in sport mode and thrashed, BMW quality/service/maintenance, great sound system (cool seeing your ipod tunes integrated into the audio system), the latest technology and something you wont pull up next to 5 of at the local supermarket. I cant wait to drive again in the morn!

• 

  First Bimmer - 2005 BMW Z4
  By babyjoe - March 1 - 6:36 am

  I thought a Harley would satisfy my craving for a "fun" vehicle. It didnt. Few months after selling it, I found myself looking at the Miata. Drove one and immediately decided nope. Next found myself looking at the Z4. I absolutely love the styling. Knew nothing about them. Saw a Merlot 05 and fell in love. Drove my first BMW a couple of days later and knew I was hooked. Well I bought an 05 Merlot and havent looked back. Best car in the galaxy. Fun, fun, fun and it does turn heads. Gas mileage ensures the fact this was a great decision. Need to change out the run flats and need warmer weather then the fun begins again. You gotta try one of these if you dont do anything else with your life!

• 

  Sporty - 2006 BMW 3-Series
  By Gregg - February 28 - 6:13 pm

  This is my first BMW and have been thinking about it for a LONG time. Im glad a did it. This car has a great cross between sport and luxury. The power under the hood is a GREAT plus. The steptronic transmission just tops it off. every input I give to the car it takes and wants more! This car is fun to drive and I feel very safe behide the wheel. If you thinking about getting this car and you like to drive. DONT put it off as long as I did.

• 

  ZOOOOOOOOOM! - 2009 BMW 3-Series
  By OBX BMW - February 28 - 3:34 pm

  Purchased a 2009 BMW 335i hardtop convertible eight days and 600 miles ago. So far I love everything about this car. Its as fast as any car Ive ever driven, and I owned two Corvettes. Traveling to NC from NJ I averaged 26.4 MPG. So far so good no problems at all and I hope it stays that way. A very elegant piece of German engineering loaded with the latest technology.

• 

  Teutonic titan - 2003 BMW X5
  By browntrout - February 28 - 8:40 am

  My x5 has 75k on it. I use it for working in 7 counties in norcal. With the exception of a sometimes humorous glitch with the speaker telephone, it has not had one single repair except consumables. The engine and transmission have performed flawlessly, and on the rare occasion that I have had it in really serious snow, it has been a panzer tank. This is my 4th BMW, and I have had two Saabs, two Mercedes, a Volvo, a Trooper, and a Grand Cherokee--not counting beaters when I was a youngster. Nothing is even close. Fuel economy is great when compared to other v8 suvs. The Grand Cherokee was an outhouse on wheels comparatively.