Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

• 

  Excellent - 2011 BMW X5
  By Frank - September 11 - 2:00 am

  I went from a Toyota Highlander to the new X5. The ride quality is excellent as well as build & sight lines. BMW has done a great job in listening to consumers recommendations and incorporating them into an terrific vehicle.

• 

  Broke My Wallet - 2000 BMW 3-Series
  By Broke My Wallet - September 10 - 2:00 am

  A maintenance nightmare. I have spent thousands fixing this car, one thing after another. I now have it working great and intend to sell it before something else goes wrong. However, it handles great on the road and is a very cool car. The looks sold me, but I should have looked beyond the outside appearance. Now I am paying for it. I should have known that BMW stands for Broke My Wallet

• 

  Yes, it is the ultimate driving machine! - 1998 BMW 7-Series
  By gelly70 - September 10 - 2:00 am

  I know I haven’t had this awesome car for long (since June 2010). However, I drove it from Chicago, IL to Norfolk, VA in a super comfortable 14 hrs (939 mi) ride. I got 24 mpg. Very quiet & smooth ride, comfortable driving position, very nice sound system, impressive braking, powerful engine bottom line: One GREAT vehicle for what I paid for! I just have brace for the shock, when I take it to BMW dealership to get an additional key and new brake lining (pads) replacement. I am the second owner of this very well care for, Protection Package 750IL baby. Now I understand why its called “The Ultimate Driving Machine”

• 

  Great car overall - 2002 BMW 3-Series
  By Tooth Fairy - September 10 - 2:00 am

  I purchased the 325i in 2005, had it for 4.5 years and overall, no major issues. Had to replace rear brakes once, power window motors on all four windows, heating/cooling fan motor, and something pertaining to the coolant hose once. Had to seal it after i had it stuck in the snow, and blew the transmission after going in forward and reverse several times, although Im uncertain if that was solely on the account of my mistreatment, or it it would have blown regardless. I did love the car overall, and for the majority of the time i owned it, had no major issues. Also had the drivers side seat motor go out once, but it seemed to fix itself.

• 

  Extremely Happy with the Diesel - 2010 BMW 3-Series
  By Dean - September 10 - 2:00 am

  I was excited to find that BMW offers a diesel version of the 3 series. I had a 325i and it was running high on miles and decided it was time to change. I found the 335d affordable since they offer an eco credit discount which does help a lot. The car is smooth like my old 325i (2006). The updated I Drive also works great. The best part, well two of the greatest thing about this car are fuel economy which gives me 36 mpg on the freeway and at times Ive seen it average more than 36 on the freeway while going 80 mph. The other great thing is the acceleration. 0-60 is fast but going from 40-90 is a blur. Passing people on the freeway has never been easier. So far so good.

• 

  Helluva Machine - 2011 BMW X5
  By Mel Keezadec - September 9 - 2:00 am

  This is a " real machine " to be proud of. Its fun to drive , well- built, and performs very well. Classy, stylish, and muscular.

• 

  Fun DIESEL - 2011 BMW 3-Series
  By Emilian - September 9 - 2:00 am

  I grew-up in Europe where everything is Diesel. So, we bought our car and chose European Delivery. We put a little over 2000 miles in 12 days. The engine response was great, very quick of the line, but if you are not in Sport Mode it plateaus around 3500 RPM, which is common for Diesel. I wish BMW will offer V8d on X5 as well as 5 and 7 series. (I will purchase tomorrow). The car turned heads everywhere, something that my wife didnt like very much :). One more thing, the car is very capable and very adaptable to many lifestyle. I will say is a commuter or run around town car. Hope this helps.

• 

  Nav - 2009 BMW 3-Series
  By jack - September 8 - 7:57 pm

  I drove from CA to OR last month. After a 4 hrs drive, I stopped and refueled. and the nav just kept restarting itself again and again, the idrive was unable to function. luckily i got some paper maps or else. Other than that, it was fun to drive..

• 

  Steering wheel vibrations - 2009 BMW 3-Series
  By bmax-car - September 8 - 12:48 am

  My previous car was 2008 Mercedes c- class c300, nice car and it was problems free had better sound/radio system, sunroof and rain sensing wipers feature was better vs BMWs, my 2009 BMW 328i drives better than MB c- class, but it has this annoying steering vibrations that can be felt every time while parking the car and sometimes when changing lanes, brought it a few times to different BMW service centers, and, every time they were able to duplicate this vibrations, but they said it was considered normal operation for BMW, none of my previous cars had that. So, go figure. Ultimate driving machine. With vibrating steering wheel. What a shame

• 

  Always can be better - 2010 BMW 5-Series
  By knot1711 - September 7 - 12:02 pm

  Great road/touring car! Have owned a total of five BMWs. Almost as fun as our Porsche! Pretty good in the snow. Turbo makes driving real fun! No reliability problems after a year.