Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Its all good - 2009 BMW 3-Series
  By M - August 27 - 5:53 pm

  First time BMW owner and just got my 335D. Everything I hoped for came true. The look and feel of a world class car with the mileage of an economy car. The power is outstanding and the ride is so effortless that you cant tell how fast you are going. One issue is the cupholders...seems like with all the engineering prowess of BMW a suitable solution could be put in place.

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  Great Whatever it is - 2009 BMW X6
  By Don - August 25 - 3:36 pm

  Love the X6 - I think its worth the extra $$ for the V8 - plus residuals are better and the money factors were too. Only wishes would be: 1. Manual transmission Option (Are you listening BMW!!) 2. 5th seat - middle seat in back, and 3. Handles above seats. I know its supposed to be a "coupe" but cmon, we need handles. I get more "stares" in this rig than I did in my M6 convertible. It surprisingly also feels faster than that vehicle. Fun car/SUV, whatever it is I love it.

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  I got what I hoped - 2009 BMW X5
  By Aussie_Rob - August 24 - 9:30 pm

  I have been researching an SUV (Landcruiser, Nissan Patrol, Discovery 3 or Bimmer) for 4 months and after a lot of deliberation went for the X5 turbo. I couldnt be more thrilled with what I got. The turbo is smooth and delivers great performance and yet is amazingly fuel efficient for a large vehicle. Im 63" and so there is plenty of space, great driving position and visibility. I had an E90 325 manual and the X5 isnt any slower and the handling isnt vastly different. My wife thought paying this much for a car ($90k Aussie) was ludicrous but shes already a convert - "its very comfortable isnt it??" She never liked the 325. So Im wrapped - so far anyway.

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  bmw forever - 2007 BMW 3-Series
  By stevee - August 24 - 2:36 pm

  This is my second BMW! The 335 is Very FAST, smooth and fun drive. Best veh I have ever owned. Extremely comfortable from the heated seats to the heated cup holder. I love this car and would not buying anything else. My only regret, I should have waited for the M3.

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  Great Car - 2008 BMW 5-Series
  By Snuggles - August 24 - 10:18 am

  This is an awesome family car that mixes in fun. Every time I drive it, I feel special, even after a year and a half. The 528i has plenty of power. The 535i + have more than plenty of power. Corners delightfully. Rides well over bad pavement. The vinyl looks like real leather.

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  WV 328i XDrive - 2009 BMW 3-Series
  By Joe Armstrong - August 23 - 8:54 pm

  This car is incredible. It is exactly what was advertised. "The ultimate driving machine". It is smooth and responsive. I have yet to find a curvy two lane road that this car didnt love. I have driven a lot of nice cars, but this is in a class all alone.

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  Zippy car to drive! - 2002 BMW 3-Series
  By Jan - August 23 - 5:30 am

  This is a fun car to drive. The 5 speed transmission is very smooth and it hangs onto a curve like its on rails! It averages 32-34 mpg when I drive it, 28-30 when my husband drives it. This is a third car and has never been driven in bad weather. We consider it our "fun car".

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  Love it so far - 2007 BMW 3-Series
  By JinSLC - August 23 - 5:30 am

  Just over 1000 miles so far. This car wants to go without hesitation. Solid, connected to the road. A joy to drive. Almost as much fun to drive as my S2000.

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  Overall a good deal - 1998 BMW 7-Series
  By stanley kowalski - August 22 - 5:33 pm

  Dirt cheap to buy for what you get. Incredible 12 cylinder model is if anything, more reliable than the 8, and well worth the small premium. Basically its been reliable with only one unscheduled repair in 2.5 years. Still, maintenance costs are considerable, but viewed as being in lieu of car payments, overall affordable, especially for those of us who do not put huge mileage on a car. Its not a headache car. Merely high maintenance.

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  3 years Later - 2006 BMW 3-Series
  By jray - August 22 - 12:58 pm

  This is the second BMW I have owned, the first one is a 1986 325es still driven with 295,000 miles on it. Unlike my 1986 this car does all of the driving for me and initially it was a shift to go from a pure rear wheel drive to an AWD car. I take the corners sooner rather than later in the new car. The only problem I had with the car was the bluetooth pairing and it was fixed by the dealer. I have been the owner of this car for two years. Even though there are a few things I would change about the car, this car is amazing and I would buy another in a heartbeat...only after 300,000 miles of course.