Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  l Get in and out of - 2009 BMW 1-Series
  By butch - November 21 - 2:00 am

  Got 6 speed 128 and love it. But by far the main advantage for me is (being 62" 220) the ease of getting in and out was final selling point. by not lowering the roof line, which happens with other coupes, with the wide door opening make entrance easy. finally found a something that makes my 3 mile drive on flat straight rode fun.

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  Best certifed used car I have ever owned - 2004 BMW 5-Series
  By Norm - November 21 - 2:00 am

  I remember hearing the words "the ultimate driving experience" and I can tell you that my 2004 530i bought in 2007 with 19,138 miles on it has been the best vehicle I have ever owned....hands down! I have had no problems with this car and it drives effortlessly. Great gas mileage and fun to drive at high speeds.

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  Nice car, but not perfect - 2011 BMW 3-Series
  By UncleCarl - November 21 - 2:00 am

  I like the seats, the xdrive system, idrive, etc., though there could be more storage space in the cabin. I recently got 28mpg on a trip with three adults and bags. My speedometer however reads 4-5 mph high at 70 mph, and BMW has told me that that is well within their acceptable range. I dont think I should have to resort to using a free iPhone app or GPS device to determine how fast Im going when I dropped 45K on a car. This situation is apparently prevalent on BMWs.

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  "M Series are the real ultimate driving - 2003 BMW M5
  By Bavarian5 - November 20 - 2:00 am

  I had a 2003 BMW 330Ci, and I decide that I wanted more space, but at the same time I wanted more performance, and thatÂ’s why I opted for the E39 M5. I wanted the E60 M5, but this one was more on my budget! Was a deal of the century. So far I am really satisfied with the vehicle. The ride is out of this world when in sport mode. It is a real sleeper. It moves like a rocket for a 4 door sedan, despite the car being 7 years old.I had to replace a few things, but most of them were tear and wear. So I am not complaining. I do recommend that before anybody buys one of these to check the clutch, bushing, get the carfax and try to find out the kind of maintenance the car received before you buy it.

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  Fast, Practical, But Not Perfect - 2011 BMW M3
  By DEEM - November 19 - 2:00 am

  The engine sounds beautiful and I love the high revs. Grip is outstanding with the 19" wheels. Four door practicality is a huge plus as the Cayman was claustrophobic. The stereo is great and the build quality is very high - you pay more than an STi or Evo, but this is a car youd proudly give the boss a ride in. Xenon lights are terrific and all 3-series should have them standard. The manual gearbox is a bit notchy in 1st and 2nd. The throws are quite long for a sports car, but clutch travel is perfect and soft. These cars should also come with BMW Assist standard in case of a flat tire - No Spare is a huge issue. I had issues with the Tire Pressure Monitor when I took delivery.

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  You will not regret buying this car - 2006 BMW 3-Series
  By Chas - November 19 - 2:00 am

  Awesome car, I got the premium with the sport package or what not. I spent $45,000 cash - no finance. The car is great in all respects. Handling is unmatched in any car Ive driven for the mid- century price point. I wish it was 300 HP but then I might have killed myself. The music system is the bomb. Car came with bluetooth and Ipod jack. Two power points. I got the all leather in gray. Still smells new after 42,000 miles.

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  Great car - 2011 BMW 7-Series
  By esn - November 18 - 2:00 am

  This is an exceptionable car-the engine is perfectly mated to the drivetrain-there would be no rational reason to go with the V8. Very quiet and comfortable cabin. Navigation is the "weakness" of car-somewhat non intuitive.

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  Reliability Issues, disappointed - 2011 BMW M3
  By Disappointed - November 17 - 2:00 am

  I have owned this car for about 4 months. I was extremely excited about he purchase and initially loved the car. I drove as prescribed during the break-in period and never drove it like a M3 should be. After the break-in period, I only put 300 miles on the car (for a total of 1500 miles) before the car started exhibiting problems. The most recent of which occurred this week with loss of power, slow acceleration, etc. Feels like I am driving a Camry. Took it in for service and they cant seem to be able to find the issue. If they cant resolve the issues, I think I may have bought a lemon. Extremely disappointed in BMW and the car at the moment.

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  Second Thoughts - 2008 BMW X5
  By Maurice Brubaker - November 17 - 2:00 am

  When I purchased this X5 it was great. Since then I have had 3 GPS systems replaced, the AC replaced. Best of all it has left we stranded twice. Could not even open the lift gate or glove box to get roadside assistance number. For a car of this price the quality is terrible. If I wanted this reliability I would of purchased a Chrysler. Kia makes better cars than this. The worst part is that I have had many BMWs. From a M5 to a 7-Series to a 3-Series. This is the first BMW that I have had a problem with.

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  Fun and Fabulous - 2011 BMW X5
  By Mary D. - November 17 - 2:00 am

  This is THE most incredible vehicle Ive ever had the pleasure of owning & driving. This is an extremely intuitive vehicle with extraordinary built in safety features.