Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Best Ride I Ever Had - 2003 BMW 3-Series
  By JedsDad - November 28 - 10:00 am

  I purchased my 94 325 from a used car dealership. they let me drive it for two days before making a decision. It had over 100k on it but it looked and drove like new. I smiled at the other reviewers remarks about looking at their car as they walk away. Guilty! It is truly a beautiful car. Classy and sporty. I still would not feel that way if the performance did not match the looks.. and it does.

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  BMW: what else do you expect!!! - 2004 BMW 3-Series
  By Hailey (Comet) - November 28 - 10:00 am

  First of all I love the new front make over. This car turns heads. I was looking at a g35, but a friend point a good thing out to me. It is a nissan. This car makes you feel like you are part of the road. You can be going 80 and feel like you are standing still. You can get into alot of trouble with this car. If you want a car that mixes a ultimate sports car with style and class. Get the 330 ci. The step-tronic trany kicks a&*. Might be a little slower, if you are looking for a race car buy a m3. Nothing like a Bimmer

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  BMW is Spot On - 2010 BMW X5
  By RP Diesel - November 28 - 8:37 am

  I have had my 2010 X5 35d for ten days now. The first thing to note is that BMW has finally got the iDrive system correct. This version is the best system of this kind I have seen (I have the Toyota and Acura navs also). The diesel is getting over 31mpg on the highway and 23.5mpg in and around town. That is on my second tank. The fit and finish are flawless. Acceleration is excellent. The Parking Assist system is extremely good and may be the best feature. I struggled with what to purchase, I made the right decision. I even avoided the 2009 X5 knowing the iDrive was going to be improved - WOW did it.

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  The best car on the market - 2005 BMW 5-Series
  By John H. in Ca. - November 27 - 11:53 pm

  Everything considered, I really think this is one of the best cars on the road today. It is so fun to drive and I get compliments all the time. Ive only had it for 3 weeks, and havent had 1 thing go wrong or found anything not working as it should, except the garage door opening device, although, I havent really read up on that yet. Ive driven BMWs now for 15 years and they just keep getting beter and better.

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  One of a kind vehicle - 2010 BMW X5
  By mrf - November 26 - 8:06 pm

  Simply put, there is nothing like this vehicle in the market in 2009-2010. Name another vehicle that rockets from 0 to 60 in less than 7 seconds and gets 32 MPG on the freeway! No short cuts in manufacturing, unmatched interior quality, exceptional handling and lots more. Dont try to save money on the options. This car should be had with all the bells and whistles. Well worth the investment. Tried all the competitors. None impressed me as much as this car. Have had it for a week now and have to say that the car delivers on the promise!

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  Best car yet - 2009 BMW Z4
  By Kevin - November 26 - 6:33 pm

  Ive had this car for about two weeks and it has been a blast to drive around town. The power is endless, but it has a refined quality to it. The sound of the turbos when I drop the hammer is music to my ears. The car sits very low on the road with the sports package, but with the 19in wheels it feels like its planted to the asphalt.

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  Smooth - 2008 BMW 5-Series
  By Uncle Walt - November 25 - 9:33 pm

  Bought this car as a CPO with 27,000 miles on. Like new condition. Of course it drives great however, one surprise. 32.5 MPG!! Ive had Cadillacs, Volvos and several other cars none come close to this car.

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  What I thought it was....Awesome - 2006 BMW M3
  By Q - November 25 - 6:38 pm

  I have been looking for a M for 4 years and it was worth the wait. A pure sweet car to drive, every aspect of the car is a joy, totally a head turner with the M3 badging. I am completely satisfied with this car, glad I bought it, true sport inspired. I have had several sports cars and coupes, this one by far is the most fun and pure fun to drive.

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  Solid Value - 2010 BMW 3-Series
  By BMW_135i - November 25 - 5:08 pm

  This is my 2nd BMW in as many years. I traded in an 08 135i for the 328xi. The 328xi is a beautiful car inside and out. The interior is very handsome with quality materials used throughout. All BMWs have the same core DNA and this is true with the 328xi. Steering is precise if a little numb - I think the all season Contis are a little to blame for the numbness, brakes are excellent, ride is very controlled and reassuring. The gas mileage is so so. To think I got similar gas mileage in the 135i with the N54 engine is a little hard to believe. The steptronic is excellent and shifts brilliantly. In normal mode the car is a little soft off the line but in sport mode the car picks right up.

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  Wow. - 2007 BMW 3-Series
  By IloveMy335i - November 25 - 12:05 pm

  After many hours of research and two years of savings. I was sold when BMW offered 0.9% financing on all preowned 3series. Ive driven many cars from BMW, Infiniti, Lexus, Mercedes, Porsche. And currently owned an Accord and Infiniti Fx35. After the test drive of the 335i, I was blown away by how responsive the Twin turbo system was. It drives flawlessly together. I initially thought the car handled only slightly better than my Accord Coupe, until I mentioned this to the sales advisor that I compared the handling of my Honda w/ this BMW! He was floored and took me for a "special" test drive. Let say, he almost made me wet my pants on a round about on ramp to the freeway!