Overview & Reviews

Since its introduction for the 1978 model year, the BMW 7 Series luxury sedan has remained true to its original character. It's the BMW flagship, and this full-size, rear-wheel-drive sedan has always represented the pinnacle of technology and luxury in the German automaker's lineup. As such, it's an obvious choice for discerning buyers seeking a spacious and elegant sedan with a high level of curbside prestige.

There's a fair amount of competition in this elite vehicle class, but the 7 Series sedan's athletic handling dynamics have long set it apart, starting with the early 733s and carrying through to the five present-day 7 Series models. While other manufacturers have historically been content to build high-end sedans with soft, serene rides, BMW engineers its 7s to engage their drivers on an emotional level. There are a few recent contenders that have gone after this emotional engagement, so the 7 Series is no longer the only game in town, but it remains a prime luxury sedan for people who like to drive.

Current BMW 7 Series
The current 7 Series is offered in five different models. The 740i and long-wheelbase 740Li feature a turbocharged 3.0-liter inline-6 good for 315 horsepower and 330 pound-feet of torque. The 750i and 750Li feature a 4.4-liter twin-turbo V8 that cranks out 445 hp and 480 lb-ft of torque. The top-of-the-line 760Li features a 6.0-liter V12 that produces 535 hp and 550 lb-ft of torque. An eight-speed automatic and rear-wheel drive are standard across the board, while all-wheel drive ("xDrive") is optional for the 740 and 750 models. All are very quick, with even the 740i being able to run from zero to 60 mph in a claimed 5.6 seconds.

The 7 Series boasts a handsome, spacious interior with supple leather and rich wood accents adorning almost every surface. Highly adjustable front seats ensure comfort for virtually every body type. The 7 also showcases a wealth of high-tech luxury features such as a night-vision camera and sideview cameras. Some may still find the iDrive electronics interface system a bit complicated, but we think the current model's improved layout is an elegant solution to a button-heavy dashboard.

Although rear passenger space is limolike, especially in Li form, the 7 Series remains a standout in the handling department. The "Dynamic Driving Control" system contributes to this status, featuring four different settings that alter the driving characteristics of the car. We'd bet good money that most folks will leave it on "Normal," but it certainly rewards owners who like to customize their cars to their own driving tastes. Only recently has the 7 Series begun to be challenged by athletic new rivals in this segment.

Used BMW 7 Series Models
The current, fifth-generation 7 Series debuted for 2009. Compared to the controversial previous model, its styling is considerably more restrained, with tauter bodywork and a conventional trunk design. The interior is also more traditional. The gear selector has migrated from the steering column back to the center console, for example, and the iDrive electronics interface is vastly improved. Turbocharged engines are now the norm for BMW's top sedan.

There have been a handful of notable changes during the current 7 Series' production run. In its first year, the big Bimmer could only be had in 750i or 750Li trim with rear-wheel drive. The 760Li arrived for 2010, while the 740i debuted the following year, becoming the first six-cylinder 7 Series in two decades. For 2013, the 750's twin-turbo V8 was upgraded from its original output (400 hp, 450 lb-ft) to current levels, while the 740 received a new inline-6 with a single turbocharger in place of the original twin-turbo engine. The iDrive interface was also updated for 2013, and an eight-speed automatic became the standard transmission on all 7 Series models.

The previous-generation BMW 7 Series was produced from 2002-'08 and was by far the most radical version of the nameplate. Traditional exterior styling cues from the previous 25 years were largely abandoned in favor of a more aggressive, avant-garde design. The car was still recognizable as a 7 Series, but many purists found the look abrasive. A refresh for 2006 smoothed out some of the harsher elements, but it's still a stretch to call this car beautiful, whether in standard-wheelbase 750i or long-wheelbase 750Li/760Li form (previously known as "iL").

With the exception of 2002, when only a V8 was offered, the fourth-generation 7 Series lineup always included sophisticated eight- and 12-cylinder engines paired with a six-speed automatic transmission. The 745i and 745Li sold from 2002-'05 were equipped with a 325-hp 4.4-liter V8, while the 750i and 750Li that succeeded them had a 360-hp 4.8-liter V8. The 750s were slightly heavier, so performance was about the same as for the 745s.

Offered continuously from 2003, the 760Li had a 6.0-liter V12 capable of 438 hp. Unlike the V8s, which are eager to rev, the V12 delivers a massive wave of thrust as soon as you nudge the accelerator pedal. BMW offered a short-wheelbase 760i from 2004-'06.

The edgy exterior styling of this generation carried over to the cabin, where BMW's typically button-heavy control layout gave way to an all-in-one system called iDrive that governed climate, audio and navigation functions via a single console-mounted dial and a central display. Although iDrive assured the 7's place in the information age, its steep learning curve proved bewildering for many a 7 Series driver. During the car's lifespan, iDrive was consistently upgraded, so newer models will come with later (and less maddening) versions of this control device. Be sure to thoroughly exercise the iDrive system before purchasing a 7 Series of this vintage.

Despite its quirks, the 2002-'08 BMW 7 Series proved quite popular, not least because of its superb driving experience. Here BMW applied its arsenal of technology to great effect, as features like self-stiffening antiroll bars, self-leveling air springs and adaptive shock absorbers worked together to keep the big sedan exceptionally stable when driven hard. However, it's complexity like this that makes the fourth-generation 7 Series an intimidating used car in terms of expected maintenance costs. "Buyer beware" is the operative phrase here.

The third-generation 7 Series, sold from 1995-2001, is generally regarded as a high point in the model's history. It was a true driver's car just like today's 7, but there was less in-car technology to distract from the task at hand. And most people agree that its sleek, classically styled body is easier on the eyes.

The model lineup included the regular-wheelbase 740i sedan, which was offered every year except 1996, and the long-wheelbase 740iL and 750iL, which had an uninterrupted run. The BMW 740s were powered by a 282-hp 4.4-liter (4.0-liter in 1995) V8, while the 750iL had a 5.4-liter V12 good for 326 hp. All 7s came with a five-speed automatic transmission. Either setup provided strong acceleration, but fuel economy was poor by today's standards.

A well-kept third-generation 7 Series could be a rewarding purchase if you've got the time and budget to keep it on the road. The main advantage to choosing a car from later in the model cycle is added standard feature content. BMW's Dynamic Stability Control system, for example, debuted across the line for 1998. Quality was generally excellent on these cars, but like most high-end German products, this 7 Series can incur hefty repair costs over time.

Similar in style and focus to its successor, the second-generation BMW 7 Series was on sale from 1988-'94. This was the first 7 Series to include both regular- and long-wheelbase models, the advantage to the latter being increased rear legroom. For most of the cycle, the base engine was a 208-hp 3.4-liter inline six-cylinder offered in 735i and 735iL models. A four-speed automatic transmission was standard, but a five-speed manual was offered as well. The 282-hp 4.0-liter V8 replaced the inline-6 in 1993, yielding the 740i and 740iL, both of which took a five-speed automatic only. The BMW 750iL was offered throughout the run; the first V12-equipped BMW, it had a 296-hp 5.0-liter engine and a four-speed automatic.

The first-generation BMW 7 Series enjoyed a long run from 1978-'87. It was the largest sedan the company had ever built and directly targeted the Mercedes-Benz S-Class. All 7s of this era were powered by an inline six-cylinder engine.

User Reviews:

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  Typically BMW - 2006 BMW 7-Series
  By Sam Christianson - July 3 - 11:14 pm

  When I bought my 750Li I was very excited about it. The styling has grown on me over the years and the interior was very comfortable. Now that the car is almost a year old I kind of regret buying it, though. It performs like a dream and certainly has all of the features I wanted, but the quality of interior materials is well below that of its competitors and reliability problems have been unending. So far everything has been covered by warranty but I am afraid of what will happen when that ends. All in all, it has been just like all my other BMWs, very satisfying to drive but not to own. I think I might make the switch to Mercedes-Benz or Audi after this.

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  Love our Bimmer - 1997 BMW 7-Series
  By Reston - June 22 - 8:12 am

  We bought the car used and had to sink some money into it right off the bat, for items not covered by the sellers warranty. Wondered about the choice for the first year. Then the car settled down and weve had routine maintenance since. Its a joy to drive, city or highway, and its a joy for passengers. If you dont keep up with routine maintenance, and replace things at the first sign of trouble, expect to sink a lot of money into repairs. We do routine maintenance, and change the oil frequently, and weve been very satisfied. We plan to run the car for ten more years at least.

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  Awesome drive - 2006 BMW 7-Series
  By Dan - June 16 - 3:31 am

  I dont understand what the fuss is about this car. The iDrive, while it has its quirks, its great after you learn to use it, after all this is the computer age. But regardless it is the best driving car on the road unless you want a really bumpy and loud sports car, this car has the performance and handling of a sports car that is actually comfortable to drive. There might be prettier luxury cars out there but none drive like this one.

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  Blew me away - 2006 BMW 7-Series
  By Car Lover - June 9 - 3:06 am

  When I first heard of this car, I had a feeling I was going to buy it. At the dealer, they didnt have any to test drive because it is 100% custom made to your liking. Instead I drove the 750Li and liked it but I felt like I needed more so I put down an order for the 760. While driving, it accelerates like no tomorrow. Though its numbers are less than the Merc S600, it is a naturally aspirated car with no Turbos unlike the merc. It fits the demeanor of a luxury car. The interior is extremely well fitted with a leather suede top. Though slower and less technologically advanced as the Merc, Id choose this anyday. Luxury cars arent meant to be fast, they are meant to be ridden in.

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  Care Will Be Rewarded - 1996 BMW 7-Series
  By bavariancowboy - June 6 - 9:16 pm

  The calling card of the 7 is how capable this car is. The performance, handling and comfort combine for an impressive driving experience. The V-12 effortlessly moves the car and highway passing is especially stellar. Even years later, the features are still contemporary such as heated steering wheel and heated/reclining seats front and back. These cars are not reliable in the way of a Toyota. Maintenance is required however the upside is that they maintain their level of performance along with fit and finish very well. A cared for 96 750iL looks and drives like an impressive BMW not a 10 year old used car. In one line, a great car to drive!

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  Second best way for long distance - 1998 BMW 7-Series
  By bugatti46 - June 6 - 9:17 am

  I have owned over 20 European cars and this is without a shadow of a doubt, the Best driving, most powerfull ball of fun I have ever driven. Elegant and sporty. The only thing I would do different would be to buy the "S" version next time... I will buy another. I have put over 150k on this one and things may start to wear out.

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  best on the road - 2004 BMW 7-Series
  By b brown - June 3 - 11:25 pm

  we bought our used bmw in Dec 05 and everyday when I drive it Im still in love. It handles like a dream and long trips are effortless. Ill never own another car!

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  Great ride, but expensive - 1998 BMW 7-Series
  By TAT - May 24 - 11:03 am

  I bought my 750iL five years ago on eBay. First I test drove the 740 at delaer but it lacked power and acceleration. Thought the standard features like 12-cylinder engine, GPS and double thick glass made it a good choice. I love this cars performance! Sound system is the best Ive ever owned. I commute 100 miles a day on the highway at 80 mph and it feels like Im taking a race horse out for daily exercise. Have put 70K miles on the car since owning it and plan on driving past 200K. My only reservation is that it has cost me dearly to maintain at the dealer. Too many things needed fixing to detail here but all told I probably have put at least an additional $10K into maintainence.

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  My 750iL CAA1 - 1999 BMW 7-Series
  By Clifford A Armstrong - May 23 - 11:02 pm

  Great, great car, big comfortable, gets 23 mpg at 75mph. Problems have been with the cooling system, mostly raditor and associated parts. Next problem is the double-pane glass that discolors from separation between the two panes. Company will not replace, even though all had been replaced under warranty the first time. Expensive to maintain, hard to work on the engine because of tight spaces.

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  2001 BMW 740iL - 2001 BMW 7-Series
  By Captain JC - May 1 - 9:45 pm

  Ive owned this car since new. A few repairs...service air conditioning, replace drivers seat trim containing seat controls...plastic-broken. One new set of Michelin tires. The car is a wonderful driver. I own several other BMWs, every time I drive this one, I keep saying to myself, what a great car this is. Very comfortable, good performance, great fuel economy for a car this size, lots of trunk space, enormous back seat and leg room. I look at the new ones, but a little hard to justify $125,000.00 to purchase a 2017 7-Series, to replace what I have in a car that I just love to drive. I also own a new 2016 BMW X5, lots of nice new technology, but the 740 runs just fine without all the pizzazz.