Overview & Reviews

In business for more than 100 years, Audi is an automaker that builds luxury cars and SUVs. The company was started in Germany and has remained Deutschland-based to this day.

"Audi Automobile Works" entered the German car-manufacturing business in 1910 and remained independent until the Great Depression. Because Audi's founder, August Horch, had left a 10-year-old company bearing his own name, he chose a Latin form of his name -- Audi -- for his new company. Audi joined with three other auto manufacturers in 1932 to form Auto Union. Audi, the only surviving nameplate from that union, was purchased by Volkswagen in 1964.

During the 1970s, Audi started to get noticed in the U.S. with its 100LS luxury sedan and compact and sprightly Fox coupe and sedan. By the late '70s the brand had replaced the dated 100LS with its new 5000 luxury sedan.

Every manufacturer has its defining moments. For Audi, one such moment came in March 1980 at the Geneva Motor Show. The automaker unveiled the Audi Quattro, an all-wheel-drive sport coupe that was met with a wildly enthusiastic response on the show floor. The Quattro's all-wheel-drive system went on to help Audi win accolades in motorsports and it was eventually integrated into the entire model range.

That year also saw the Fox replaced by the 4000. Four years later, the range-topping 5000 was redesigned. Audi's sales shot up nearly 50 percent, thanks chiefly to that newly aerodynamic yet handsome flagship that featured what would become an Audi hallmark -- an elegantly stylish, high-quality cabin.

Sadly, Audi's fortunes turned for the worse when the carmaker's 5000 model was accused of unintended acceleration in a 60 Minutes television episode. A subsequent government investigation found Audi innocent of the charge, but the resulting drop in sales nearly put Audi out of business in the U.S.

The late '80s saw Audi redesign the 4000, renaming it the 80 and 90 (with the 90 having more equipment) and also rename the 5000, dubbing it the 100 or 200. The 200 featured a turbocharged five-cylinder with all-wheel drive as opposed to a non-turbo five and front-wheel drive, as on the 100. A Coupe also debuted, as did a new flagship, a V8-powered 200 sedan simply called the "V8".

The following decade saw the A4 and Cabriolet models, as well as the renaming of the 100 to A6. The stunning A8 was introduced as Audi's new flagship, boasting all-aluminum construction and a beefy V8. High-performance versions of the various models bowed, dubbed S4, S6 and S8.

The start of the new millennium brought the TT, Audi's low-slung sport coupe (and later roadster). It also introduced RS versions of the A4 and A6, providing even more performance than "S" variants. In addition to "S" and "RS" versions of the TT, Audi's more recent releases include the A3 hatchback, Q5 crossover SUV, slick A5 coupe, exotic R8 sports car and A7 luxury hatchback sedan.

Today, Audi continues its success in the prestige car marketplace by offering a wide range of vehicles that impressively combine luxury and sport.

User Reviews:

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  Nothing drives like an Audi! - 2008 Audi TT
  By MJP - November 9 - 10:33 pm

  If you like precision, accuracy, speed then Audi TT is for you. Dont expect plush comforts. Its a real sportscar!

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  Love my q3 - 2015 Audi Q3
  By Heather - November 7 - 8:19 pm

  This is a perfect size small suv. I love it Im so glad they came out with this model. I get so many compliments on my white q3. It is vert comfy and drives great. Great on gas too.highly recommend this car.

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  2015 Audi Q7 - A pure driving pleasure - 2015 Audi Q7
  By ACS - November 4 - 9:27 pm

  Pros: Real pleasure to drive, very quiet vehicle, roomy and spacious, luxury finish and classy interior. Very pleased with the overall performance, styling and technology features. Cons: Some items are smaller than competition - MMI screen, glove compartment, sun glass holder. Navigation is a little more complicated than the rest. Front camera not part of the parking assist package.

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  wife loves it..so that settles it - 2015 Audi Q7
  By Happy Camper - November 3 - 1:05 pm

  Looked hi and low for a Q7 TDI Premium Plus. Found one and couldnt be happier. Had to take it in for a minor adjustment on the aft sunroof that rattled. Local dealer was very supportive. Yes it might be pricey, but your getting alot for the money. The quality of build, fit and finish is top notch.

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  LUV my Q5 - 2014 Audi Q5
  By patti - October 22 - 3:23 pm

  Just buy it! Youll luv it, too!

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  More than I Expected... - 2015 Audi A8
  By Bill - October 21 - 11:44 pm

  I have driven a Lexus for the past 16 years. I have never has a bad experience, but wanted a change. It has been two months and 4,000 miles. The Audi has delivered in every way. I loved the test drive, but find myself learning more about the car and feeling more at at home in the Audi every time I hit start... I got a lot more than I expected. There is a huge difference in Japanese vs German engineering. Design, acceleration, handling, features, air ride suspension (wow!), and the way I fit in the adjustable seat. The A8 offers subtle and spectacular at the same time. Dont buy a MB, BMW, or a Lexus without driving the Audi. Definitely worth your consideration....

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  My S4 Experience - 2013 Audi S4
  By Steve Bryant - October 21 - 6:07 pm

  If you want a cushy car, this isnt it. This car is designed for performance and the experience of driving. You will find quieter and cushier cars in this category, but the S4 gives you a "feel of the road" that you wont find in other cars at this level.

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  Love car - 2015 Audi Q3
  By luis - October 20 - 9:16 pm

  exelent car for all time

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  Absolutely Trust Audi Q7 TDI for Long Road Trips - 2010 Audi Q7
  By Sam Seetin, LTC (Ret) SF, USA - October 20 - 5:09 pm

  Best SUV, truck or car Ive ever owned out of the many. Added running stainless steel boards and wind deflectors. Always serviced on time. At age 74 comfortably drove accompanied with wife to Salem, Oregon and back from Atlanta, Georgia averaging 26.2 MPG over 8,000 miles...awesome torque without a maintenance mishap. Only challenge was finding correct diesel nozzle size for fill at truck stops. Not a biggie.

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  Awesome car... with one minor flaw - 2015 Audi S3
  By QuattroFan - October 20 - 12:02 pm

  I bought a 15 Sepang Blue Premium Plus S3 end of June 2015. Seeing as this was my personal to and from the office car, I didnt go crazy with options, opting for just a handful: performance package (primarily for the shocks and sweet looking wheels), the driver comfort package (Homelink being the big one there) and the Driver Assistance package (camera/back-up sensors etc.) First off... the cars a hoot to drive. Setting the exhaust to dynamic makes the most of the engine, and makes it sound considerably sportier. The engine is responsive and the engine doesnt lack for power. I do suspect that my car is an underachiever in terms of horses - Im not getting close to sub-5 second sprints to 60. This could also be because my engine only has 3K on it. The car handles extremely well - feels as well planted as anything Ive ever owned - including my e92 335i coupe. The largest disappointment for me is the gearbox. I find that theres .5 seconds of lag between input and response - this isnt turbo lag per se, this is the gearbox being slow in response to the input. This happens across the rev range. (even in launch control mode) Audi really needs to look at the software and possibly tweak it. I know that other aftermarket parts suppliers have also noticed this and addressed it through add-ons. I also think that Audi should give this thing more than 6 forward speeds. I think that a 7 or 8 speed DSG would further help with performance and also improve highway mileage. Interior-wise, the cabin is stylish. I like the two tone seats in mine. I went for the black/grey leather combination - I find the black/red a little too garish for my taste. On the whole, I like the interior - although, a little more storage space would be welcome. The plastics on certain areas feel a little cheap. Back seat leg space is sufficient for my kids - think adults could be a little cramped over long distances. As a whole, Im very happy with my car - and look forward to driving it. I just hope that they can address the minor items Ive called out above (in particular, the transmission lag)