Overview & Reviews

In business for more than 100 years, Audi is an automaker that builds luxury cars and SUVs. The company was started in Germany and has remained Deutschland-based to this day.

"Audi Automobile Works" entered the German car-manufacturing business in 1910 and remained independent until the Great Depression. Because Audi's founder, August Horch, had left a 10-year-old company bearing his own name, he chose a Latin form of his name -- Audi -- for his new company. Audi joined with three other auto manufacturers in 1932 to form Auto Union. Audi, the only surviving nameplate from that union, was purchased by Volkswagen in 1964.

During the 1970s, Audi started to get noticed in the U.S. with its 100LS luxury sedan and compact and sprightly Fox coupe and sedan. By the late '70s the brand had replaced the dated 100LS with its new 5000 luxury sedan.

Every manufacturer has its defining moments. For Audi, one such moment came in March 1980 at the Geneva Motor Show. The automaker unveiled the Audi Quattro, an all-wheel-drive sport coupe that was met with a wildly enthusiastic response on the show floor. The Quattro's all-wheel-drive system went on to help Audi win accolades in motorsports and it was eventually integrated into the entire model range.

That year also saw the Fox replaced by the 4000. Four years later, the range-topping 5000 was redesigned. Audi's sales shot up nearly 50 percent, thanks chiefly to that newly aerodynamic yet handsome flagship that featured what would become an Audi hallmark -- an elegantly stylish, high-quality cabin.

Sadly, Audi's fortunes turned for the worse when the carmaker's 5000 model was accused of unintended acceleration in a 60 Minutes television episode. A subsequent government investigation found Audi innocent of the charge, but the resulting drop in sales nearly put Audi out of business in the U.S.

The late '80s saw Audi redesign the 4000, renaming it the 80 and 90 (with the 90 having more equipment) and also rename the 5000, dubbing it the 100 or 200. The 200 featured a turbocharged five-cylinder with all-wheel drive as opposed to a non-turbo five and front-wheel drive, as on the 100. A Coupe also debuted, as did a new flagship, a V8-powered 200 sedan simply called the "V8".

The following decade saw the A4 and Cabriolet models, as well as the renaming of the 100 to A6. The stunning A8 was introduced as Audi's new flagship, boasting all-aluminum construction and a beefy V8. High-performance versions of the various models bowed, dubbed S4, S6 and S8.

The start of the new millennium brought the TT, Audi's low-slung sport coupe (and later roadster). It also introduced RS versions of the A4 and A6, providing even more performance than "S" variants. In addition to "S" and "RS" versions of the TT, Audi's more recent releases include the A3 hatchback, Q5 crossover SUV, slick A5 coupe, exotic R8 sports car and A7 luxury hatchback sedan.

Today, Audi continues its success in the prestige car marketplace by offering a wide range of vehicles that impressively combine luxury and sport.

User Reviews:

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  Im impressed so far - 2014 Audi A5
  By marvopolis - November 3 - 7:01 pm

  I bought my Audi A5 two weeks ago. I also considered a BMW 135, but I live in Canada so AWD is important in the winter. I also wanted a spare tire just in case (BMWs have run flats). First impressions are excellent. We had our first major snow of the season yesterday and the Quattro is impressive. I tried it in an icy parking lot where hockey skates would have been a good idea and the Quattro was very effective. The engine note is not as sweet as the S5, but I went for the better fuel economy. So far, fuel economy is not what I was expecting, but perhaps the engine needs breaking in.

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  TDI offers an unbelievable combination of performance & MPGs! - 2014 Audi A6
  By mdifanis - October 22 - 8:18 pm

  My TDI is equipped with S-Line option package & optional 20" wheels with summer performance tires. It is both gorgeous (and menacing!) looking and incredibly fun to drive. For most people and most situations, the diesel **is** the high performance option, effortlessly building speed and dispatching almost all tasks without feeling like its even trying. In normal, sedate driving, the tach doesnt exceed 2,000 RPMs, yet it hits its maximum torque output within this range, which is the secret to the extraordinary fuel efficiency/performance combination. And if you want to do spirited driving, it is happy to oblige, and it sounds happy to rev. Most folks would never know its a diesel.

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  Typical Euro car with high maintenance requirements - 2002 Audi A4
  By baldya4 - October 22 - 2:50 pm

  Ive owned the car since new with 220K miles. It has never been to the dealer or private mechanic except for the initial free maint and the few minor recalls. However, that is not to say it has not had its share of anomalies. Three timing belts, 3 water pumps, 3 batteries, One fuel pump, too many coil packs to count, one temp sensor, two valve cover gaskets and one thermostat. All this may sound horrible and it probably would be if I had no mechanical aptitude or desire to do my own repairs. The car is actually easy to work on. Very modular in the way things come apart. Information is readily available on the Net. Ive kept this car because the 1.8T engine block is bullet proof.

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  TDI! - 2014 Audi A6
  By audi40 - October 19 - 3:00 pm

  Have had my A6 TDI Prestige with 19" Sport Package for 2 months and 2,400+ miles now, and it has met or exceeded all expectations. Having come from a 2010 3.0T A6, the TDI feels just as powerful as the 3.0T (albeit rated about 60HP less), but then again its all about the torque with this car (428 lb ft). The MPG (easily averaging 30mpg+ in mixed driving, and close to 40 on long highway runs) and the range (averaging close to 600 miles/tank) are incredible for a car of this size and power. Love all the tech in this compared to my prior A6, and the car just looks great in Daytona Gray w/ all black interior, 19" sport pkg and full LED headlights to top it all off.

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  Car Pit - 2009 Audi A6
  By cldunn - October 18 - 3:39 pm

  Whatever you do, do not buy an Audi or have your car serviced at this dealership. We own and Audi A-6 Turbo 2009. It is in the shop more than not. The Ft. Collins dealership where we bought the car did not stand by a tire warranty and we had to contact Audi North America. We wound up buying 4 tires out of pocket because one went bad and they did nothing!. Further there was a $1500 part that came out of nowhere they claimed needed to be replaced. Audi split the difference with us. Out of loyalty we went back to Ft. Collins for a normal 80K service, over an hour drive. On the way home the radio stopped working.

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  Lovely Car..But a Gateway Drug - 2010 Audi A5
  By jetta_c - October 14 - 11:21 pm

  My A5 has been a great car: reliable, good for all kinds of weather (got me home in a driving snowstorm a couple of times) and eye-catching (guys give me the envious "Nice car!" pretty regularly.) It also knows how to get out of its own way: my favorite "sport" has become seeing how fast I cam merge (aka: come up to 60 mph) on my local highway. This car does pull at the leash: whereas my Range Rover (350 hp) is perfectly happy to lumber along at 35 mph in town, the Audi seems insulted by such speeds. My only complaint (albeit weak) is that all this performance in a 4-cylinder has made me want an R8. I have a feeling that was Audis plan all along :)

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  Loyal A4 driver disappointed - 2013 Audi A4
  By zoeman21 - October 14 - 11:34 am

  This will be my 5th A4 in either a sedan or wagon version. While the car looks great inside and out and the improved HP over the years has added to the thrill of driving the new electronic steering has certainly been a negative. If you are looking for a soft feel to lumber off to the grocery store the steering is fine but push it a bit or take a long highway trek and you will notice the floaty feel. Overall the car is fine but if your a searching for a tight steering / handling feel you may want to give the car a good test drive before you purchase. After this lease is up I will definetly look at a tighter car like the BMW.

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  It just keeps getting better every time I drive it... - 2014 Audi SQ5
  By michaelcaz - October 10 - 6:37 pm

  I bought this car because I was dying for an upgrade, needed more storage than my previous sedan, and really wanted something that brought a smile to my face when I hit the gas. This car is the absolute best all around vehicle Ive ever owned. Its fast, elegant, comfortable... I cant say enough good things. Its so striking inside and out. I park it and stare back as I walk away. The LEDs are gorgeous, the interior is exquisite, and the engine sounds incredible. Add the 21" Wheel package which is a great value at $800, and the Bang and Olufsen sound system is a must. It sounds amazing and is worth the $850 price tag.

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  2.0 L is plenty fast - 2012 Audi Q5
  By croot - October 1 - 3:06 pm

  Very satisfied with our 2012 Q5. I would recommend the smaller engine to anyone. Very quick and plenty fast. Great gas mileage. The 8-speed must help that. My only grip about the engine is sound at idle when you are outside. It is only a sputter that comes out of the exhaust.

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  This is my 1st and will be my last Audi - 2014 Audi Q5
  By cfoandy - September 11 - 12:21 am

  Bought the Q5 Premium Plus from Tony Peng at Penske Audi. Tony was very helpful, no presssure sales, very smoooth and enjoyable. The finance girl was no pressure either. Love my experience at the dealership, 5-star. I was debating between a BMW X3 and this Q5. What won my heart was its seat, very comfortable. The drive was smooth. This is the Pros. Cons? The navigation system is the WORST! It is so difficult to use that I ended up using my iPhone map/GPS which is FREE. The Audi system costs $4K!! At this price range, this system is totally un-acceptable. Advice for potential buyer: test the navigation system and be sure you accept its performance.