Overview & Reviews

In business for more than 100 years, Audi is an automaker that builds luxury cars and SUVs. The company was started in Germany and has remained Deutschland-based to this day.

"Audi Automobile Works" entered the German car-manufacturing business in 1910 and remained independent until the Great Depression. Because Audi's founder, August Horch, had left a 10-year-old company bearing his own name, he chose a Latin form of his name -- Audi -- for his new company. Audi joined with three other auto manufacturers in 1932 to form Auto Union. Audi, the only surviving nameplate from that union, was purchased by Volkswagen in 1964.

During the 1970s, Audi started to get noticed in the U.S. with its 100LS luxury sedan and compact and sprightly Fox coupe and sedan. By the late '70s the brand had replaced the dated 100LS with its new 5000 luxury sedan.

Every manufacturer has its defining moments. For Audi, one such moment came in March 1980 at the Geneva Motor Show. The automaker unveiled the Audi Quattro, an all-wheel-drive sport coupe that was met with a wildly enthusiastic response on the show floor. The Quattro's all-wheel-drive system went on to help Audi win accolades in motorsports and it was eventually integrated into the entire model range.

That year also saw the Fox replaced by the 4000. Four years later, the range-topping 5000 was redesigned. Audi's sales shot up nearly 50 percent, thanks chiefly to that newly aerodynamic yet handsome flagship that featured what would become an Audi hallmark -- an elegantly stylish, high-quality cabin.

Sadly, Audi's fortunes turned for the worse when the carmaker's 5000 model was accused of unintended acceleration in a 60 Minutes television episode. A subsequent government investigation found Audi innocent of the charge, but the resulting drop in sales nearly put Audi out of business in the U.S.

The late '80s saw Audi redesign the 4000, renaming it the 80 and 90 (with the 90 having more equipment) and also rename the 5000, dubbing it the 100 or 200. The 200 featured a turbocharged five-cylinder with all-wheel drive as opposed to a non-turbo five and front-wheel drive, as on the 100. A Coupe also debuted, as did a new flagship, a V8-powered 200 sedan simply called the "V8".

The following decade saw the A4 and Cabriolet models, as well as the renaming of the 100 to A6. The stunning A8 was introduced as Audi's new flagship, boasting all-aluminum construction and a beefy V8. High-performance versions of the various models bowed, dubbed S4, S6 and S8.

The start of the new millennium brought the TT, Audi's low-slung sport coupe (and later roadster). It also introduced RS versions of the A4 and A6, providing even more performance than "S" variants. In addition to "S" and "RS" versions of the TT, Audi's more recent releases include the A3 hatchback, Q5 crossover SUV, slick A5 coupe, exotic R8 sports car and A7 luxury hatchback sedan.

Today, Audi continues its success in the prestige car marketplace by offering a wide range of vehicles that impressively combine luxury and sport.

User Reviews:

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  Classy/sporty/unique grand tourer - 2008 Audi S5
  By cscokid - May 16 - 7:21 pm

  Took delivery back in late jan 2008. Have logged close to 2500 miles in mixed driving. Car handles phenomenally and is a head turner wherever I go. Build quality is impeccable, interior design and exterior styling make this one unique car. Also looked at the 335xi but the audi interior was more aesthetically pleasing, this layout is very driver centric. Although the car is heavy handling is precise and the car feels like its on rails, especially in the twisties where it simply attacks the corners. Biggest downside is the v8 gas gulper but the car is such a joy to drive that the sub par gas mileage becomes bearable.

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  I won this baby and WOW! - 2008 Audi TT
  By I won it! - May 15 - 9:03 am

  I won a 08 TT coupe in Bixoli, MS at the Grand Casino and traded it for a Roadster with 47 miles on it at the dealer. I have had 6 convertibles before this and never an Audi (3 MGs, 1 Mustang, 1 LeSabre, 1 Miata). This baby takes the cake, it is smooth and agressive at the same time. I just love this car. It is a real eye turner also. Drives well in the city and runs like a scalded dog when you put your foot into it on the interstate. I love when the automatic spooler goes up at 75mph (you can manually do it also in town ) and people point at you with amazement as you pass.

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  Exciting only in Dynamic mode - 2017 Audi Q7
  By Maurice T. - May 15 - 4:06 am

  I have been considering this car, but I wanted to have a real testing experience before actually shelling out $60,000+. So, I was able to rent this car for 1 week (it costs me some, but I think it is worth to avoid a costly mistake). I put about 1,000 miles on the car driving on all kind of terrains in Southern California, except in snow. FUEL ECONOMY. In auto mode and 60-40 highway/city I was getting a respectable 23.5mpg in Auto mode. On a long stretch of freeway I achieved 25mpg as claimed. In Dynamic mode, the fuel economy suffers immediately as the car shifts and revs up more. On the same 60-40 highway/city I could only get 21.5mpg. I was not driving slow and, in fact, I got it up to 100mph on several occasions; as usual, the "secret" is to accelerate gradually. DRIVING EXPERIENCE: It is boring (Lexus RX 350 sort of feeling) in Auto mode. More exciting (BMW X5 sort of thing) in Dynamic mode. I was actually surprised by how agile and stable the car is going uphill at good speeds in Dynamic mode. A true Dr. Jeckyll and Mr. Hide sort of personality. The car is long, but parallel parking is actually easier than I was expecting. Mind you, I said easier and not easy. Without the rearview camera and at night in dark areas, it is not completely a "piece of cake". Driving uphill on serious pitches like in Old-Town San Diego was more pleasant that I hoped for. I was a tad concerned on some pitches when I had to come to a complete stop, but the car proved excellent. NOISE: Wind noise in more than on the BMW X5, at least once I hit 80mph-ish.. Road noise is definitely low. Excellent in that sense. INTERIORS It is well detailed, it not exceptionally luxurious, at least not in the Premium or Premium plus trims. Unfortunately, the Luxury package (another $6k) is available only in the Prestige trim. The car is comfortable, but not exceptionally comfortable. I am 62" and 245lbs, and on a 4 hour + driving I wished the car had a better support for my thighs . The seats feel comfortable, but after hours of driving, did not feel that comfy anymore. The double shade panels in front are an excellent touch. I wonder why more cars do not have them since that is an inexpensive feature.. INFOTAINMENT SYSTEM. I rent many high end cars, so I am quite familiar with the bells and whistles of infotainment systems, and I have learned tricks on one car that carry over, so to speak to a different brand, but it took me about one day to learn 80%+ of all functions. For example, getting ambient lights and set them up is not completely intuitive and I had to watch a video on YouTube that taught me how to get it done choosing the colors (you must have the proper package for it, though). The navigation system is pretty good and I do like the fact that it is higher up, although I use the one on my console while driving. But I would prefer a larger screen. I think that both Lexus RX 350 and BMW X5 are better visually speaking. But it got me where I needed to go and it provided good directions in all situations except one where it kept sending me up a steep and narrow street only, we found out, to cut the driving distance by about 50-100 yards. BRAKING. It is overall fine, but in two instances I found myself wishing it could be a little more prompt. But that could just be me and the fact that I am used to a different car. LIGHTS: The Q7 lighting system ranks among the good ones. Drove it at night on hilly and narrow roads with nothing in terms of street lights and I always felt that I had a good view of the road, in particular using the high beam lights. OVERALL GRADE (A-): It has about all a driver would want, but it is fun to drive only in Dynamic mode. The visual luxury is all there, but it is not 100% comfortable.

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  24,000 Trouble Free miles - 2013 Audi Q7
  By Chuckster - May 14 - 9:40 am

  Highway mileage great, city not so great. Third row access is tight. Solid feel.

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  What a beauty! - 2007 Audi Q7
  By newmomma - May 12 - 4:12 pm

  I bought my Q7 brand new and it is my favorite auto I have ever owned. It is responsive in S when you want to feel speed, it has the perfect size inside and out (not too big and not too small). I love the 4 captain chairs and third row just in case we need them. As a new mom, I love the automatic tailgate and smart key: each door unlocking when near without pulling out the key. The best of all is its sexy lines. It doesnt get better than this!

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  Perfect Car - 2008 Audi A6
  By Black Audi - May 11 - 9:10 pm

  We have had the car for about 6 months and it is a perfect family wagon. It has plenty of room for a family of four and a dog. It gets about 25 mpg in mixed driving and 29 on a recent highway trip. I have been a Japanese car fan for the last 10 years after several BMWs left me wanting something with less maint. down time. I saw that the Audi reliability ratings were getting to a point that I felt comfortable giving an Audi a try. Its only been 6 months, but so far not one problem. We also live in New England and wanted all wheel drive, but we didnt want a truck. It was great in the snow and handles like a sports car on the dry pavement.

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  Great fuel economy and seat comfort - 2007 Audi A4
  By Patrick - May 10 - 6:34 pm

  Bought the A4 6500 miles ago. Seats are amazing, you never need to stop on long trips only adjust lumbar on long trips. Fuel ecnomy is excellent but it requires premium as expected with a turbo. AWD combined with winter tires makes this car the best Ive driven in extreme winter conditions. Consumer reports rates this a recommeded buy, one of the main reason I purchased it. Traditionally pre-05 audis were not nearly a reliable. My previous car was an acura RSX, a more reliable (I am told) car but not nearly as nice of handling or design. I only hope this car will be as problem free as my Acura was, but I am not counting on it. This is the price paid for nicer handling and design.

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  Audi-A4 Quattro - 2005 Audi A4
  By Leslie - May 8 - 6:20 pm

  Very reliable in little snow fall. Handles well in small spaces and on turns. Looks very nice!

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  Great car - 1998 Audi A4
  By Aidan Grace - May 8 - 4:24 pm

  I really like this car. When buying the car I thought I would be fun and safe ride and went for it despite its low ground clearance, I was worried about winter driving. I live in northern Vermont where winters are long, snowy and icy. It turned out to be the best winter car I have ever driven. When it got really bad out we would leave the all wheel drive truck with studded snow tires at home and use the Audi. I did put a set of good studded snow tires on it but what made it stick to the road was the great suspension and quattro system, by adjusting the throttle you could decide if you wanted to over steer or under steer

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  Drop dead gorgeous and a fun ride! - 2008 Audi TT
  By Fritz Waldow - May 8 - 3:25 pm

  Really wonderful except the gas mileage. After having owned three 225hp TT Roadster before I have to admit I really like the sound of the engine. Compared to the 225hp experiences before however this 6cyl consumes considerably more fuel (hwy 25 vs hwy 29). Obviously the first TT almost made me a die-hard TT fan, but there have been considerable improvements to the new generation, such as a larger trunk (no lie: it can manage two gold bags), a better top, great GPS and customizable computer. Needless to say that I just love the design. All wheel makes it a safer ride even under challenging circumstances.